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The differences between media managers and social media strategists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a media manager, becoming a social media strategist takes usually requires 1-2 years. Additionally, a media manager has an average salary of $96,475, which is higher than the $62,339 average annual salary of a social media strategist.
The top three skills for a media manager include digital marketing, kpis and media planning. The most important skills for a social media strategist are instagram, digital marketing, and twitter.
| Media Manager | Social Media Strategist | |
| Yearly salary | $96,475 | $62,339 |
| Hourly rate | $46.38 | $29.97 |
| Growth rate | 10% | 10% |
| Number of jobs | 110,888 | 43,791 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Average age | 39 | 44 |
| Years of experience | 10 | 2 |
Media managers oversee the department that works on the different communication needs of the company. They execute the communications strategies of the company. They are expected to be updated with the current trends on media platforms. They should also be very familiar with the company and are attuned to the company's brand and image so that they can create relevant communications campaigns. Media managers oversee content creation on different media platforms. They manage the research related to the content they are working on. They develop materials and ensure that these materials are engaging and relatable to the target audience.
A social media strategist is primarily in charge of handling a company or an individual's social media platforms, aiming for brand awareness and good public relations through positive online engagement. Their responsibilities revolve around developing and implementing social media strategies and campaigns for marketing, coordinating with content creators and writers, identifying new online marketing opportunities, keeping abreast of the latest trends, and ensuring that all content materials are relevant to the company. Furthermore, as a social media strategist, it is essential to be prepared for any issues by devising damage control plans.
Media managers and social media strategists have different pay scales, as shown below.
| Media Manager | Social Media Strategist | |
| Average salary | $96,475 | $62,339 |
| Salary range | Between $66,000 And $140,000 | Between $41,000 And $94,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Pennsylvania | Utah |
| Best paying company | Meta | |
| Best paying industry | Automotive | Technology |
There are a few differences between a media manager and a social media strategist in terms of educational background:
| Media Manager | Social Media Strategist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 81% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between media managers' and social media strategists' demographics:
| Media Manager | Social Media Strategist | |
| Average age | 39 | 44 |
| Gender ratio | Male, 51.7% Female, 48.3% | Male, 39.1% Female, 60.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.2% Unknown, 4.7% Hispanic or Latino, 8.8% Asian, 12.0% White, 67.7% American Indian and Alaska Native, 0.5% |
| LGBT Percentage | 10% | 11% |