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National sales executive vs account executive

The differences between national sales executives and account executives can be seen in a few details. Each job has different responsibilities and duties. Additionally, a national sales executive has an average salary of $71,086, which is higher than the $69,618 average annual salary of an account executive.

The top three skills for a national sales executive include CRM, sales process and business development. The most important skills for an account executive are customer service, CRM, and healthcare.

National sales executive vs account executive overview

National Sales ExecutiveAccount Executive
Yearly salary$71,086$69,618
Hourly rate$34.18$33.47
Growth rate5%5%
Number of jobs190,753205,561
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 78%
Average age4644
Years of experience8-

What does a national sales executive do?

A national sales executive pursues client opportunities on a nationwide focus, aiming to secure sales and build positive client relationships. They typically conduct market research and analysis, generate leads, reach out to clients through calls and correspondence, offer products and services, discuss product specifications and promotions, arrange payment plans, and even negotiate contracts. They may also assist customers by answering inquiries, handling problems and complaints, and issuing refunds. Moreover, a national sales executive presents sales reports to managers and develops strategies to optimize sales performances.

What does an account executive do?

An account executive is responsible for supporting existing clients, closing client deals, and developing sales strategies to increase the company's sales and satisfaction. An account executive must be competitive enough to keep up with the constant changes in the sales industry, including the high demands of digital marketing, a different approach to product advertising, effective negotiation, and presentation skills. An account executive also requires excellent communication skills for the successful acquisition of client accounts and immediately resolve possible complaints as they arise.

National sales executive vs account executive salary

National sales executives and account executives have different pay scales, as shown below.

National Sales ExecutiveAccount Executive
Average salary$71,086$69,618
Salary rangeBetween $51,000 And $98,000Between $44,000 And $109,000
Highest paying City-Portland, OR
Highest paying state-Oregon
Best paying company-Hitachi Vantara
Best paying industry-Finance

Differences between national sales executive and account executive education

There are a few differences between a national sales executive and an account executive in terms of educational background:

National Sales ExecutiveAccount Executive
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Pennsylvania

National sales executive vs account executive demographics

Here are the differences between national sales executives' and account executives' demographics:

National Sales ExecutiveAccount Executive
Average age4644
Gender ratioMale, 67.7% Female, 32.3%Male, 57.2% Female, 42.8%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 6.7% Unknown, 4.0% Hispanic or Latino, 16.3% Asian, 5.6% White, 66.9% American Indian and Alaska Native, 0.4%
LGBT Percentage7%5%

Differences between national sales executive and account executive duties and responsibilities

National sales executive example responsibilities.

  • Obtain leads and persistent in sales calls through SalesForce.
  • Generate leads through internet research, marketing, trade show participation, internal department cross-selling, and referrals.
  • Create ROI analyses for medical practices.
  • Calculate ROI for product categories to forecast product assortments.
  • Lead prospects through the buying cycle and track progress through Salesforce.
  • Implement CRM software to monitor and drive all existing and perspective customer sales.
  • Show more

Account executive example responsibilities.

  • Create and manage Facebook and twitter accounts.
  • Have achieve Google certification for both SEM and SEO sales.
  • Lead proposal team in winning a $1MM RFP, turning around a key account relationship.
  • Manage all aspects of new FedEx implementations (automation set-up, operational support and training of customers).
  • Develop and manage networking, VoIP, IP/TV, video, cloud, wireless, and security/disaster recovery projects.
  • Source all leads by means of cold calling, leveraging linkedin, referrals, and upselling to existing customers.
  • Show more

National sales executive vs account executive skills

Common national sales executive skills
  • CRM, 10%
  • Sales Process, 8%
  • Business Development, 6%
  • Trade Shows, 5%
  • Sales Strategies, 5%
  • Product Development, 4%
Common account executive skills
  • Customer Service, 9%
  • CRM, 6%
  • Healthcare, 5%
  • Sales Process, 5%
  • Salesforce, 4%
  • Work Ethic, 4%

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