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National sales manager vs national sales director

The differences between national sales managers and national sales directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a national sales manager and a national sales director. Additionally, a national sales manager has an average salary of $102,742, which is higher than the $99,665 average annual salary of a national sales director.

The top three skills for a national sales manager include customer service, product development and trade shows. The most important skills for a national sales director are CRM, healthcare, and business development.

National sales manager vs national sales director overview

National Sales ManagerNational Sales Director
Yearly salary$102,742$99,665
Hourly rate$49.40$47.92
Growth rate5%5%
Number of jobs94,55499,107
Job satisfaction--
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Average age4646
Years of experience88

What does a national sales manager do?

A national sales manager is responsible for leading a large group of sales teams, monitoring sales performance, and implementing strategic sales procedures to drive revenues and achieve the organization's profitability goals. National sales managers identify business opportunities by analyzing current market trends and closing business partnerships to boost the company's brand popularity and attract more customers. They also monitor marketing strategies and negotiate continuous agreements with existing customers to keep them purchasing the company's services. A national sales manager creates sales forecasts, ensuring that the services provided by the organization align with the standard budget goals.

What does a national sales director do?

A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.

National sales manager vs national sales director salary

National sales managers and national sales directors have different pay scales, as shown below.

National Sales ManagerNational Sales Director
Average salary$102,742$99,665
Salary rangeBetween $67,000 And $155,000Between $73,000 And $135,000
Highest paying CityHartford, CTMountain View, CA
Highest paying stateWashingtonCalifornia
Best paying companyNetAppCargill
Best paying industryManufacturingPharmaceutical

Differences between national sales manager and national sales director education

There are a few differences between a national sales manager and a national sales director in terms of educational background:

National Sales ManagerNational Sales Director
Most common degreeBachelor's Degree, 79%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Southern California

National sales manager vs national sales director demographics

Here are the differences between national sales managers' and national sales directors' demographics:

National Sales ManagerNational Sales Director
Average age4646
Gender ratioMale, 80.4% Female, 19.6%Male, 75.9% Female, 24.1%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage7%7%

Differences between national sales manager and national sales director duties and responsibilities

National sales manager example responsibilities.

  • Manage nationwide SAAS sales team, train, hire, develop territories, create budgets, marketing and sales development.
  • Manage relationships with clients via CRM, conducted/coordinate city wide site visits, craft creative presentations, proposals and bid packets.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Introduce a foreign manufacture into a dominant domestic automotive and aerospace markets while achieving business goals and domestic tool production plans.
  • Experience with on-line, call center, recruitment with the use of Salesforce software.
  • Implement CRM tool tailor specifically for the collegiate market, creating equity and accountability in the inside and outside sales force.
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National sales director example responsibilities.

  • Manage relationships, POS, and oversee coffee sales for key core accounts H.T.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Develop key POS material to assist the sales force across the country.
  • Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.
  • Follow up with program recap including syndicate research to support effectiveness of program as well as ROI analysis.
  • Partner with vendors to obtain quality merchandise at desirable price points to obtain highest ROI and profit optimization.
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National sales manager vs national sales director skills

Common national sales manager skills
  • Customer Service, 10%
  • Product Development, 10%
  • Trade Shows, 7%
  • Sales Growth, 6%
  • Sales Strategies, 5%
  • Business Development, 4%
Common national sales director skills
  • CRM, 9%
  • Healthcare, 9%
  • Business Development, 5%
  • Product Development, 5%
  • Revenue Growth, 5%
  • Salesforce, 4%

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