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New business development vs sales development manager

The differences between new business development and sales development managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a new business development, becoming a sales development manager takes usually requires 2-4 years. Additionally, a sales development manager has an average salary of $102,790, which is higher than the $84,261 average annual salary of a new business development.

The top three skills for a new business development include senior level management, business development and CRM. The most important skills for a sales development manager are SDR, salesforce, and customer service.

New business development vs sales development manager overview

New Business DevelopmentSales Development Manager
Yearly salary$84,261$102,790
Hourly rate$40.51$49.42
Growth rate10%7%
Number of jobs197,789171,101
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 77%
Average age3945
Years of experience104

What does a new business development do?

New business development focuses on new business opportunities and new product innovation, including product design, business model design, and marketing. This includes a wide scope of responsibilities that includes marketing planning, strategic partnerships, and increased profitability. It is the responsibility of new business development agents to be aware of new market opportunities, possibilities for expansion, competitor product developments, and the company's current sources of revenue. This job can be summarized as the source of ideas, initiatives, and activities aimed in the direction of making a business better.

What does a sales development manager do?

Sales Development Managers oversee a specific function in the sales department. They are in charge of creating sales pitches, communication tools, and strategies to boost the company's sales performance. They may be assigned to do these activities for a specific product or service or for the whole product line of the organization. Sales Development Managers are also expected to create branding images that will help their sales strategies. They are required to fully understand the company's history, image, and target market. This will ensure that the branding and sales strategies they create are in line with the company's values.

New business development vs sales development manager salary

New business development and sales development managers have different pay scales, as shown below.

New Business DevelopmentSales Development Manager
Average salary$84,261$102,790
Salary rangeBetween $57,000 And $122,000Between $66,000 And $157,000
Highest paying CitySan Francisco, CASan Francisco, CA
Highest paying stateNew JerseyNew Hampshire
Best paying companyCitiEveryday Health
Best paying industryTechnologyManufacturing

Differences between new business development and sales development manager education

There are a few differences between a new business development and a sales development manager in terms of educational background:

New Business DevelopmentSales Development Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 77%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaNorthwestern University

New business development vs sales development manager demographics

Here are the differences between new business development' and sales development managers' demographics:

New Business DevelopmentSales Development Manager
Average age3945
Gender ratioMale, 63.2% Female, 36.8%Male, 67.8% Female, 32.2%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 10.4% Unknown, 5.5% Hispanic or Latino, 16.6% Asian, 4.4% White, 62.6% American Indian and Alaska Native, 0.5%
LGBT Percentage10%18%

Differences between new business development and sales development manager duties and responsibilities

New business development example responsibilities.

  • Create, manage and update customer accounts on SalesForce customer database.
  • Utilize SalesForce to manage territory.
  • Manage logistics, control engineering and design, order placement, vendor relationships, customer utilization and technology.
  • Negotiate TCO, leveraging ROI and relate metrics, at a high level in a mature market.
  • Facilitate communication between healthcare providers and client company contacts.
  • Deliver a complete energy solution that noticeably impact ROI savings for many industrial and manufacturing companies.
  • Show more

Sales development manager example responsibilities.

  • Create the communication of leads into the sales CRM to be follow up on by the inside sales force.
  • Develop and manage customized patient education programs for nationwide distribution through healthcare nonprofit associations by securing third-party pharmaceutical sponsorship.
  • Conduct healthcare need assessments for prospective assist living residents.
  • Maintain CRM customer database for assign and newly develop customers.
  • Generate week-over-week sales snapshots for management that identify actionable insights to improve market share in territory.
  • Create ad sales materials for lifestyle category editorial content packages as well as determined optimal pricing models to maximize revenue earnings.
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New business development vs sales development manager skills

Common new business development skills
  • Senior Level Management, 18%
  • Business Development, 15%
  • CRM, 10%
  • Sales Strategies, 6%
  • Sales Quota, 5%
  • Product Development, 3%
Common sales development manager skills
  • SDR, 9%
  • Salesforce, 7%
  • Customer Service, 7%
  • CRM, 5%
  • Sales Process, 5%
  • Business Development, 5%

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