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The differences between online marketing managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing manager and a marketing program manager. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $86,807 average annual salary of a marketing program manager.
The top three skills for an online marketing manager include web traffic, digital marketing and marketing campaigns. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Online Marketing Manager | Marketing Program Manager | |
| Yearly salary | $96,212 | $86,807 |
| Hourly rate | $46.26 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,303 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Online marketing managers and marketing program managers have different pay scales, as shown below.
| Online Marketing Manager | Marketing Program Manager | |
| Average salary | $96,212 | $86,807 |
| Salary range | Between $69,000 And $133,000 | Between $64,000 And $116,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | Meta |
| Best paying industry | Utilities | Transportation |
There are a few differences between an online marketing manager and a marketing program manager in terms of educational background:
| Online Marketing Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing managers' and marketing program managers' demographics:
| Online Marketing Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.6% Female, 46.4% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |