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The differences between online marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing manager and a marketing strategist. Additionally, an online marketing manager has an average salary of $96,212, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for an online marketing manager include web traffic, digital marketing and marketing campaigns. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Online Marketing Manager | Marketing Strategist | |
| Yearly salary | $96,212 | $80,033 |
| Hourly rate | $46.26 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,303 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
Online marketing managers are professionals in charge of creating marketing campaigns for social media and internet platforms. Marketing managers take responsibility for the development, implementation, and management of marketing campaigns for a company. The marketing managers make certain that the campaigns effectively promote the company and the products or services it offers. They are significant in boosting brand awareness within the digital world. It is part of their sphere of duty to drive website traffic and gain customers or leads.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Online marketing managers and marketing strategists have different pay scales, as shown below.
| Online Marketing Manager | Marketing Strategist | |
| Average salary | $96,212 | $80,033 |
| Salary range | Between $69,000 And $133,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | Washington | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Utilities | Technology |
There are a few differences between an online marketing manager and a marketing strategist in terms of educational background:
| Online Marketing Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between online marketing managers' and marketing strategists' demographics:
| Online Marketing Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 53.6% Female, 46.4% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |