Online marketing manager vs senior manager of marketing

Differences between online marketing manager and senior manager of marketing duties and responsibilities

Online marketing manager example responsibilities.

• Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
• Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
• Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
• Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
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Senior manager of marketing example responsibilities.

• Manage internal POS inventories to ensure accuracy of items receive and stock levels.
• Recruit by Sr. VP to manage all marketing aspects of a major output product.
• Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
• Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
• Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
• Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.
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