Online marketing strategist vs digital marketing manager

Differences between online marketing strategist and digital marketing manager duties and responsibilities

Online marketing strategist example responsibilities.

• Enhance customers experience by providing expert advice and recommendations in order to achieve a positive ROI.
• Manage media relationships, including contract negotiations, creative development and delivery, implementation, and ROI analysis.
• Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
• Develop customer coverage strategy to effectively deploy inside sales, field sales teams, and telemarketing across customer universe.

Digital marketing manager example responsibilities.

• Manage social media accounts; more than double Instagram & Facebook followers.
• Manage corporate website, online campaigns for customers, opt-ins, and Intranet.
• Manage all QA and UAT to ensure all web enhancements meet business requirements.
• Manage social media strategy for clients, with a primary emphasis on Facebook and banner advertising.
• Manage online marketing collateral including AdWords, email, banner creative, blogs, twitter, etc.
• Roll out new web CMS to manage all pages as well as provide additional functionality for content publishers.
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