Online marketing strategist vs marketing analyst

Differences between online marketing strategist and marketing analyst duties and responsibilities

Online marketing strategist example responsibilities.

• Enhance customers experience by providing expert advice and recommendations in order to achieve a positive ROI.
• Manage media relationships, including contract negotiations, creative development and delivery, implementation, and ROI analysis.
• Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
• Develop customer coverage strategy to effectively deploy inside sales, field sales teams, and telemarketing across customer universe.

Marketing analyst example responsibilities.

• Train users; manage change requests/defects, UAT, and provide post production support.
• Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
• Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
• Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
• Investigate questionable sales leads within SalesForce.com.
• Manage multiple SQL databases and deliver data analysis and business reports.
Show more