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Online marketing strategist vs marketing executive

The differences between online marketing strategists and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing strategist and a marketing executive. Additionally, an online marketing strategist has an average salary of $114,651, which is higher than the $73,499 average annual salary of a marketing executive.

The top three skills for an online marketing strategist include website development, facebook ads and marketing campaigns. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Online marketing strategist vs marketing executive overview

Online Marketing StrategistMarketing Executive
Yearly salary$114,651$73,499
Hourly rate$55.12$35.34
Growth rate10%10%
Number of jobs80,263145,040
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 70%
Average age3939
Years of experience1010

Online marketing strategist vs marketing executive salary

Online marketing strategists and marketing executives have different pay scales, as shown below.

Online Marketing StrategistMarketing Executive
Average salary$114,651$73,499
Salary rangeBetween $78,000 And $166,000Between $49,000 And $108,000
Highest paying City-San Francisco, CA
Highest paying state-Nevada
Best paying company-Microsoft
Best paying industry-Retail

Differences between online marketing strategist and marketing executive education

There are a few differences between an online marketing strategist and a marketing executive in terms of educational background:

Online Marketing StrategistMarketing Executive
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 70%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing strategist vs marketing executive demographics

Here are the differences between online marketing strategists' and marketing executives' demographics:

Online Marketing StrategistMarketing Executive
Average age3939
Gender ratioMale, 51.2% Female, 48.8%Male, 47.2% Female, 52.8%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between online marketing strategist and marketing executive duties and responsibilities

Online marketing strategist example responsibilities.

  • Enhance customers experience by providing expert advice and recommendations in order to achieve a positive ROI.
  • Manage media relationships, including contract negotiations, creative development and delivery, implementation, and ROI analysis.
  • Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
  • Develop customer coverage strategy to effectively deploy inside sales, field sales teams, and telemarketing across customer universe.

Marketing executive example responsibilities.

  • Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
  • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
  • Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
  • Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
  • Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
  • Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.
  • Show more

Online marketing strategist vs marketing executive skills

Common online marketing strategist skills
  • Website Development, 13%
  • Facebook ADS, 7%
  • Marketing Campaigns, 7%
  • Email Campaigns, 7%
  • Keyword Research, 5%
  • Google Adwords, 5%
Common marketing executive skills
  • Digital Marketing, 11%
  • Marketing Campaigns, 9%
  • Product Development, 7%
  • Sales Strategies, 4%
  • SEO, 4%
  • Email Campaigns, 4%

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