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Online marketing strategist vs marketing strategist

The differences between online marketing strategists and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both an online marketing strategist and a marketing strategist. Additionally, an online marketing strategist has an average salary of $114,651, which is higher than the $80,033 average annual salary of a marketing strategist.

The top three skills for an online marketing strategist include website development, facebook ads and marketing campaigns. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.

Online marketing strategist vs marketing strategist overview

Online Marketing StrategistMarketing Strategist
Yearly salary$114,651$80,033
Hourly rate$55.12$38.48
Growth rate10%10%
Number of jobs80,26389,543
Job satisfaction--
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 79%
Average age3939
Years of experience1010

Online marketing strategist vs marketing strategist salary

Online marketing strategists and marketing strategists have different pay scales, as shown below.

Online Marketing StrategistMarketing Strategist
Average salary$114,651$80,033
Salary rangeBetween $78,000 And $166,000Between $53,000 And $119,000
Highest paying City-Harrisburg, PA
Highest paying state-Pennsylvania
Best paying company-McKinsey & Company Inc
Best paying industry-Technology

Differences between online marketing strategist and marketing strategist education

There are a few differences between an online marketing strategist and a marketing strategist in terms of educational background:

Online Marketing StrategistMarketing Strategist
Most common degreeBachelor's Degree, 76%Bachelor's Degree, 79%
Most common majorMarketingMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing strategist vs marketing strategist demographics

Here are the differences between online marketing strategists' and marketing strategists' demographics:

Online Marketing StrategistMarketing Strategist
Average age3939
Gender ratioMale, 51.2% Female, 48.8%Male, 47.3% Female, 52.7%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between online marketing strategist and marketing strategist duties and responsibilities

Online marketing strategist example responsibilities.

  • Enhance customers experience by providing expert advice and recommendations in order to achieve a positive ROI.
  • Manage media relationships, including contract negotiations, creative development and delivery, implementation, and ROI analysis.
  • Define and optimize lead nurturing strategy, create regular cadence of outbound marketing, leverage marketing automation and CRM technology.
  • Develop customer coverage strategy to effectively deploy inside sales, field sales teams, and telemarketing across customer universe.

Marketing strategist example responsibilities.

  • Sole authority for evaluating, choosing, configuring, implementing, managing, and customizing CRM and training of all staff.
  • Lead CRM implementation from strategic definition and proposal through scoping, requirements and implementation.
  • Develop and manage strategic B2C and B2B integrate marketing plans leveraging digital and traditional marketing efforts.
  • Introduce test/control analysis methodology to measure lift and ROI for online lead generation campaigns.
  • Maintain accurate records and client account information through SalesForce.
  • Create strategic PowerPoint presentations about new product launches and customize it for every client meeting.
  • Show more

Online marketing strategist vs marketing strategist skills

Common online marketing strategist skills
  • Website Development, 13%
  • Facebook ADS, 7%
  • Marketing Campaigns, 7%
  • Email Campaigns, 7%
  • Keyword Research, 5%
  • Google Adwords, 5%
Common marketing strategist skills
  • Digital Marketing, 11%
  • Email Marketing, 8%
  • Channel Marketing, 6%
  • Marketing Campaigns, 5%
  • Integrated Marketing, 5%
  • Project Management, 4%

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