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Outside account manager vs marketing account manager

The differences between outside account managers and marketing account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become an outside account manager, becoming a marketing account manager takes usually requires 8-10 years. Additionally, a marketing account manager has an average salary of $67,983, which is higher than the $44,143 average annual salary of an outside account manager.

The top three skills for an outside account manager include sales process, customer retention and product knowledge. The most important skills for a marketing account manager are digital marketing, project management, and email marketing.

Outside account manager vs marketing account manager overview

Outside Account ManagerMarketing Account Manager
Yearly salary$44,143$67,983
Hourly rate$21.22$32.68
Growth rate5%10%
Number of jobs170,696163,297
Job satisfaction--
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 78%
Average age4639
Years of experience810

Outside account manager vs marketing account manager salary

Outside account managers and marketing account managers have different pay scales, as shown below.

Outside Account ManagerMarketing Account Manager
Average salary$44,143$67,983
Salary rangeBetween $28,000 And $69,000Between $50,000 And $91,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-American Tower
Best paying industry-Energy

Differences between outside account manager and marketing account manager education

There are a few differences between an outside account manager and a marketing account manager in terms of educational background:

Outside Account ManagerMarketing Account Manager
Most common degreeBachelor's Degree, 67%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of Southern CaliforniaUniversity of Georgia

Outside account manager vs marketing account manager demographics

Here are the differences between outside account managers' and marketing account managers' demographics:

Outside Account ManagerMarketing Account Manager
Average age4639
Gender ratioMale, 73.3% Female, 26.7%Male, 43.0% Female, 57.0%
Race ratioBlack or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage7%10%

Differences between outside account manager and marketing account manager duties and responsibilities

Outside account manager example responsibilities.

  • Manage services including contract logistics, distribution, and inbound logistics and shipping brokerage along with various additional transportation solutions.
  • Provide overall guidance regarding territory and travel planning, and CRM management.
  • Administer appropriate planning to deliver high impact business plans to dealership and OEM regional management.
  • Negotiate with top level decision makers and investors, making successful presentations targeting client needs and ROI.
  • Work with manufacturer's representatives to provide product demonstrations, technical support, & to pursue OEM opportunities.
  • Conduct regular account appraisals to accelerate customer adoption by working closely with the customer to educate and assess cloud technology needs.
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Marketing account manager example responsibilities.

  • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
  • Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
  • Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
  • Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
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Outside account manager vs marketing account manager skills

Common outside account manager skills
  • Sales Process, 12%
  • Customer Retention, 9%
  • Product Knowledge, 9%
  • Account Management, 8%
  • Business Development, 7%
  • ATD, 6%
Common marketing account manager skills
  • Digital Marketing, 18%
  • Project Management, 8%
  • Email Marketing, 6%
  • Account Management, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%

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