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Partnership program manager vs product marketing manager

The differences between partnership program managers and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a partnership program manager and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $79,621 average annual salary of a partnership program manager.

The top three skills for a partnership program manager include project management, program management and partner program. The most important skills for a product marketing manager are digital marketing, product management, and project management.

Partnership program manager vs product marketing manager overview

Partnership Program ManagerProduct Marketing Manager
Yearly salary$79,621$112,220
Hourly rate$38.28$53.95
Growth rate10%10%
Number of jobs131,296166,047
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age3939
Years of experience1010

What does a partnership program manager do?

A partnership program manager is in charge of spearheading and overseeing the efforts to develop partnership programs, ensuring efficiency and positive relationships with business partners. Their responsibilities typically include coordinating with fellow managers, supervising teams, setting goals and objectives, conducting market research and surveys, monitoring the budgets and timelines, producing progress reports for all parties, and devising strategies to optimize procedures. Furthermore, as a manager, it is essential to lead and encourage the workforce to reach goals while implementing the company's policies and regulations.

What does a product marketing manager do?

A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.

Partnership program manager vs product marketing manager salary

Partnership program managers and product marketing managers have different pay scales, as shown below.

Partnership Program ManagerProduct Marketing Manager
Average salary$79,621$112,220
Salary rangeBetween $43,000 And $144,000Between $83,000 And $149,000
Highest paying CityBoston, MASan Bruno, CA
Highest paying stateMassachusettsCalifornia
Best paying companyBoston Consulting GroupCredit Karma
Best paying industry-Technology

Differences between partnership program manager and product marketing manager education

There are a few differences between a partnership program manager and a product marketing manager in terms of educational background:

Partnership Program ManagerProduct Marketing Manager
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Partnership program manager vs product marketing manager demographics

Here are the differences between partnership program managers' and product marketing managers' demographics:

Partnership Program ManagerProduct Marketing Manager
Average age3939
Gender ratioMale, 45.9% Female, 54.1%Male, 61.6% Female, 38.4%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between partnership program manager and product marketing manager duties and responsibilities

Partnership program manager example responsibilities.

  • Lead company safety communications to promote awareness and understanding of EHS requirements.
  • Guide all OEM technology hardware and software partners through the certification process achieving guarantee compatibility with Saflink products.
  • Manage implementation of referrals, coordinate assignment of new physicians and create support network for transitioning patients during clinic closure.
  • Measure the success of campaigns through ROI, KPIs, and tracking analysis.
  • Maintain company contact database via ZOHO CRM.
  • Deliver product details, scoped the resources & ROI
  • Show more

Product marketing manager example responsibilities.

  • Manage IP and IPX VPN solutions, including definition of next generation ipsec-base products.
  • Manage execution of retail signage (POS) and cross promotions for grocery partners.
  • Lead a global team representing the commercial interests of the Americas, Europe and Asia.
  • Define, design and manage next generation intranet product incorporating HTML, CGI, and JAVA.
  • Define the product and manage the development of a line of switch mode power supplies for the PC & general market.
  • Lead product development and business development of emerging mobile and cloud solutions.
  • Show more

Partnership program manager vs product marketing manager skills

Common partnership program manager skills
  • Project Management, 20%
  • Program Management, 10%
  • Partner Program, 8%
  • Salesforce, 5%
  • Data Analysis, 5%
  • Business Development, 5%
Common product marketing manager skills
  • Digital Marketing, 7%
  • Product Management, 7%
  • Project Management, 6%
  • Marketing Campaigns, 5%
  • Market Research, 4%
  • B2B Marketing, 4%

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