Promotional marketing specialist vs digital marketing specialist

Differences between promotional marketing specialist and digital marketing specialist duties and responsibilities

Promotional marketing specialist example responsibilities.

• Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
• Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
• Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Digital marketing specialist example responsibilities.

• Manage and distribution integrate product promotion campaigns (B2B and B2C).
• Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
• Manage photography department in office and on location in numerous national ad campaign shoots.
• Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
• Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
• Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
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