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Promotional marketing specialist vs marketing and sales coordinator

The differences between promotional marketing specialists and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotional marketing specialist and a marketing and sales coordinator. Additionally, a promotional marketing specialist has an average salary of $50,144, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a promotional marketing specialist include trade shows, facebook and promotional events. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Promotional marketing specialist vs marketing and sales coordinator overview

Promotional Marketing SpecialistMarketing And Sales Coordinator
Yearly salary$50,144$45,306
Hourly rate$24.11$21.78
Growth rate19%19%
Number of jobs78,36489,923
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age3737
Years of experience66

Promotional marketing specialist vs marketing and sales coordinator salary

Promotional marketing specialists and marketing and sales coordinators have different pay scales, as shown below.

Promotional Marketing SpecialistMarketing And Sales Coordinator
Average salary$50,144$45,306
Salary rangeBetween $33,000 And $75,000Between $33,000 And $61,000
Highest paying CityNew York, NYAlameda, CA
Highest paying stateWashingtonDelaware
Best paying companyIEEE FoundationAIG
Best paying industryMediaProfessional

Differences between promotional marketing specialist and marketing and sales coordinator education

There are a few differences between a promotional marketing specialist and a marketing and sales coordinator in terms of educational background:

Promotional Marketing SpecialistMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Promotional marketing specialist vs marketing and sales coordinator demographics

Here are the differences between promotional marketing specialists' and marketing and sales coordinators' demographics:

Promotional Marketing SpecialistMarketing And Sales Coordinator
Average age3737
Gender ratioMale, 30.7% Female, 69.3%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between promotional marketing specialist and marketing and sales coordinator duties and responsibilities

Promotional marketing specialist example responsibilities.

  • Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
  • Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
  • Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Promotional marketing specialist vs marketing and sales coordinator skills

Common promotional marketing specialist skills
  • Trade Shows, 11%
  • Facebook, 10%
  • Promotional Events, 10%
  • Press Releases, 9%
  • Twitter, 8%
  • Event Planning, 6%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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