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Promotional marketing specialist vs marketing communications coordinator

The differences between promotional marketing specialists and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotional marketing specialist and a marketing communications coordinator. Additionally, a promotional marketing specialist has an average salary of $50,144, which is higher than the $49,151 average annual salary of a marketing communications coordinator.

The top three skills for a promotional marketing specialist include trade shows, facebook and promotional events. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.

Promotional marketing specialist vs marketing communications coordinator overview

Promotional Marketing SpecialistMarketing Communications Coordinator
Yearly salary$50,144$49,151
Hourly rate$24.11$23.63
Growth rate19%19%
Number of jobs78,36496,492
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 83%
Average age3737
Years of experience66

Promotional marketing specialist vs marketing communications coordinator salary

Promotional marketing specialists and marketing communications coordinators have different pay scales, as shown below.

Promotional Marketing SpecialistMarketing Communications Coordinator
Average salary$50,144$49,151
Salary rangeBetween $33,000 And $75,000Between $36,000 And $67,000
Highest paying CityNew York, NYSan Francisco, CA
Highest paying stateWashingtonNew Jersey
Best paying companyIEEE FoundationAvid
Best paying industryMediaManufacturing

Differences between promotional marketing specialist and marketing communications coordinator education

There are a few differences between a promotional marketing specialist and a marketing communications coordinator in terms of educational background:

Promotional Marketing SpecialistMarketing Communications Coordinator
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 83%
Most common majorMarketingCommunication
Most common collegeUniversity of GeorgiaUniversity of Georgia

Promotional marketing specialist vs marketing communications coordinator demographics

Here are the differences between promotional marketing specialists' and marketing communications coordinators' demographics:

Promotional Marketing SpecialistMarketing Communications Coordinator
Average age3737
Gender ratioMale, 30.7% Female, 69.3%Male, 24.6% Female, 75.4%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between promotional marketing specialist and marketing communications coordinator duties and responsibilities

Promotional marketing specialist example responsibilities.

  • Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
  • Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
  • Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Marketing communications coordinator example responsibilities.

  • Manage the company's video library, training library and YouTube channel.
  • Manage and optimize website presence including HTML coding, creating new lading pages and custom image creation.
  • Co-developed regional, national and international trade show strategy including logistics, management, qualifying leads, communications and ROI tracking.
  • Develop web content, oversee SEO analysis, and promote brand awareness through print materials and email marketing efforts.
  • Interpret and gain a working knowledge of HTML coding and CSS for various web layouts.
  • Create project proposals using Indesign as well as handled their LinkedIn page and other office responsibilities.
  • Show more

Promotional marketing specialist vs marketing communications coordinator skills

Common promotional marketing specialist skills
  • Trade Shows, 11%
  • Facebook, 10%
  • Promotional Events, 10%
  • Press Releases, 9%
  • Twitter, 8%
  • Event Planning, 6%
Common marketing communications coordinator skills
  • Press Releases, 7%
  • Project Management, 5%
  • Graphic Design, 5%
  • Proofreading, 5%
  • PowerPoint, 4%
  • Facebook, 4%

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