Promotional marketing specialist vs marketing & events coordinator

Differences between promotional marketing specialist and marketing & events coordinator duties and responsibilities

Promotional marketing specialist example responsibilities.

• Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
• Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
• Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Marketing & events coordinator example responsibilities.

• Manage SEO data and construct detailed plans for increasing website popularity and Google status.
• Manage firm-wide promotional giveaways and the holiday gift program, establish and maintain relationships with multiple vendors.
• Engage in continual evaluation of marketing and business development plans as well as tracking the ROI of initiatives.
• Provide sales support for account managers by organizing estimate and forecasting reports using SalesForce.
• Design the art work and graphics using Photoshop CS5.
• Organize social media schedule, write content for Facebook and examine results.
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