Promotional marketing specialist vs product marketing specialist

The differences between promotional marketing specialists and product marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotional marketing specialist and a product marketing specialist. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $50,144 average annual salary of a promotional marketing specialist.

The top three skills for a promotional marketing specialist include trade shows, facebook and promotional events. The most important skills for a product marketing specialist are digital marketing, marketing campaigns, and market research.

Promotional marketing specialist vs product marketing specialist overview

	Promotional Marketing Specialist	Product Marketing Specialist
Yearly salary	$50,144	$89,296
Hourly rate	$24.11	$42.93
Growth rate	19%	19%
Number of jobs	78,364	139,490
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

Promotional marketing specialist vs product marketing specialist salary

Promotional marketing specialists and product marketing specialists have different pay scales, as shown below.

	Promotional Marketing Specialist	Product Marketing Specialist
Average salary	$50,144	$89,296
Salary range	Between $33,000 And $75,000	Between $63,000 And $126,000
Highest paying City	New York, NY	Seattle, WA
Highest paying state	Washington	Washington
Best paying company	IEEE Foundation	Apple
Best paying industry	Media	Manufacturing

Differences between promotional marketing specialist and product marketing specialist education

There are a few differences between a promotional marketing specialist and a product marketing specialist in terms of educational background:

	Promotional Marketing Specialist	Product Marketing Specialist
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Promotional marketing specialist vs product marketing specialist demographics

Here are the differences between promotional marketing specialists' and product marketing specialists' demographics:

	Promotional Marketing Specialist	Product Marketing Specialist
Average age	37	37
Gender ratio	Male, 30.7% Female, 69.3%	Male, 44.7% Female, 55.3%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between promotional marketing specialist and product marketing specialist duties and responsibilities

Promotional marketing specialist example responsibilities.

Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Product marketing specialist example responsibilities.

Manage corporate RFP responses and proposal intake and tracking process.
Manage marketing planning, research, and ROI analysis of product launches for all business segments.
Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
Improve international sales support through lead generation, development of sales tools, and management of a CRM system.
Design, create and update marketing materials including flyers, signage, website content and e-mail campaign.
Perform marketing, sales, market analysis, WordPress, HTML, strategic planning, media presentation, statistic analysis.

Promotional marketing specialist vs product marketing specialist skills

Common promotional marketing specialist skills

Trade Shows, 11%
Facebook, 10%
Promotional Events, 10%
Press Releases, 9%
Twitter, 8%
Event Planning, 6%

Common product marketing specialist skills

Digital Marketing, 7%
Marketing Campaigns, 7%
Market Research, 6%
Product Management, 5%
Sales Floor, 5%
Project Management, 5%

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Promotional Marketing Specialist
Promotional Marketing Specialist vs Product Marketing Specialist

Updated January 8, 2025

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