Promotional marketing specialist vs senior marketing analyst

The differences between promotional marketing specialists and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotional marketing specialist and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $50,144 average annual salary of a promotional marketing specialist.

The top three skills for a promotional marketing specialist include trade shows, facebook and promotional events. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Promotional marketing specialist vs senior marketing analyst overview

	Promotional Marketing Specialist	Senior Marketing Analyst
Yearly salary	$50,144	$83,321
Hourly rate	$24.11	$40.06
Growth rate	19%	19%
Number of jobs	78,364	110,012
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

Promotional marketing specialist vs senior marketing analyst salary

Promotional marketing specialists and senior marketing analysts have different pay scales, as shown below.

	Promotional Marketing Specialist	Senior Marketing Analyst
Average salary	$50,144	$83,321
Salary range	Between $33,000 And $75,000	Between $63,000 And $109,000
Highest paying City	New York, NY	San Francisco, CA
Highest paying state	Washington	Washington
Best paying company	IEEE Foundation	Credit Karma
Best paying industry	Media	Finance

Differences between promotional marketing specialist and senior marketing analyst education

There are a few differences between a promotional marketing specialist and a senior marketing analyst in terms of educational background:

	Promotional Marketing Specialist	Senior Marketing Analyst
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Promotional marketing specialist vs senior marketing analyst demographics

Here are the differences between promotional marketing specialists' and senior marketing analysts' demographics:

	Promotional Marketing Specialist	Senior Marketing Analyst
Average age	37	37
Gender ratio	Male, 30.7% Female, 69.3%	Male, 51.7% Female, 48.3%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between promotional marketing specialist and senior marketing analyst duties and responsibilities

Promotional marketing specialist example responsibilities.

Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Senior marketing analyst example responsibilities.

Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
Discover a need for new SEO optimize support pages.
Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.

Promotional marketing specialist vs senior marketing analyst skills

Common promotional marketing specialist skills

Trade Shows, 11%
Facebook, 10%
Promotional Events, 10%
Press Releases, 9%
Twitter, 8%
Event Planning, 6%

Common senior marketing analyst skills

Tableau, 10%
Digital Marketing, 9%
SQL, 8%
Visualization, 8%
Data Analysis, 6%
PowerPoint, 5%

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Promotional Marketing Specialist
Promotional Marketing Specialist vs Senior Marketing Analyst

Updated January 8, 2025

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