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The differences between publications coordinators and social media specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 2-4 years to become both a publications coordinator and a social media specialist. Additionally, a social media specialist has an average salary of $51,584, which is higher than the $48,593 average annual salary of a publications coordinator.
The top three skills for a publications coordinator include press releases, powerpoint and web content. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Publications Coordinator | Social Media Specialist | |
| Yearly salary | $48,593 | $51,584 |
| Hourly rate | $23.36 | $24.80 |
| Growth rate | 8% | 8% |
| Number of jobs | 27,541 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Average age | 42 | 42 |
| Years of experience | 4 | 4 |
A publications coordinator is responsible for assisting the publishing processes from the drafting to the distribution of materials. Publications coordinators check the accuracy and quality of the content, ensuring that the materials are free from plagiarism and adhere to publishing guidelines and regulations. They also follow publishing deadlines and confirm the submission of all materials in printing. A publication coordinator assists the marketing team in promoting the organization's products by handling and updating social media accounts, as well as searching for the recent trends as an issue for the next publications.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Publications coordinators and social media specialists have different pay scales, as shown below.
| Publications Coordinator | Social Media Specialist | |
| Average salary | $48,593 | $51,584 |
| Salary range | Between $36,000 And $64,000 | Between $38,000 And $68,000 |
| Highest paying City | Washington, DC | Washington, DC |
| Highest paying state | Virginia | Hawaii |
| Best paying company | AstraZeneca | McKinsey & Company Inc |
| Best paying industry | Finance | Professional |
There are a few differences between a publications coordinator and a social media specialist in terms of educational background:
| Publications Coordinator | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | Stanford University | Northwestern University |
Here are the differences between publications coordinators' and social media specialists' demographics:
| Publications Coordinator | Social Media Specialist | |
| Average age | 42 | 42 |
| Gender ratio | Male, 29.4% Female, 70.6% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.2% American Indian and Alaska Native, 0.6% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 12% | 12% |