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The differences between regional marketing directors and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a regional marketing director and an assistant marketing director. Additionally, a regional marketing director has an average salary of $131,352, which is higher than the $55,415 average annual salary of an assistant marketing director.
The top three skills for a regional marketing director include digital marketing, marketing campaigns and business development. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.
| Regional Marketing Director | Assistant Marketing Director | |
| Yearly salary | $131,352 | $55,415 |
| Hourly rate | $63.15 | $26.64 |
| Growth rate | 10% | 10% |
| Number of jobs | 124,445 | 94,447 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 74% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A regional marketing director oversees the marketing operations within a region. They spearhead the implementation of programs and projects, set guidelines and timelines, coordinate with managers, perform market research and analysis to identify trends and opportunities, analyze existing marketing programs and projects, and develop strategies to optimize regional operations. Moreover, as a regional marketing director, it is essential to lead and encourage the workforce to reach goals, all while enforcing and promoting the company's policies and regulations, including its vision and mission.
An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.
Regional marketing directors and assistant marketing directors have different pay scales, as shown below.
| Regional Marketing Director | Assistant Marketing Director | |
| Average salary | $131,352 | $55,415 |
| Salary range | Between $97,000 And $176,000 | Between $35,000 And $86,000 |
| Highest paying City | Las Vegas, NV | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | WOOD Partners | Moody's |
| Best paying industry | Finance | - |
There are a few differences between a regional marketing director and an assistant marketing director in terms of educational background:
| Regional Marketing Director | Assistant Marketing Director | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 74% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing directors' and assistant marketing directors' demographics:
| Regional Marketing Director | Assistant Marketing Director | |
| Average age | 39 | 39 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 39.7% Female, 60.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |