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The differences between regional marketing directors and national sales directors can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a regional marketing director, becoming a national sales director takes usually requires 6-8 years. Additionally, a regional marketing director has an average salary of $131,352, which is higher than the $99,665 average annual salary of a national sales director.
The top three skills for a regional marketing director include digital marketing, marketing campaigns and business development. The most important skills for a national sales director are CRM, healthcare, and business development.
| Regional Marketing Director | National Sales Director | |
| Yearly salary | $131,352 | $99,665 |
| Hourly rate | $63.15 | $47.92 |
| Growth rate | 10% | 5% |
| Number of jobs | 124,445 | 99,107 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A regional marketing director oversees the marketing operations within a region. They spearhead the implementation of programs and projects, set guidelines and timelines, coordinate with managers, perform market research and analysis to identify trends and opportunities, analyze existing marketing programs and projects, and develop strategies to optimize regional operations. Moreover, as a regional marketing director, it is essential to lead and encourage the workforce to reach goals, all while enforcing and promoting the company's policies and regulations, including its vision and mission.
A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.
Regional marketing directors and national sales directors have different pay scales, as shown below.
| Regional Marketing Director | National Sales Director | |
| Average salary | $131,352 | $99,665 |
| Salary range | Between $97,000 And $176,000 | Between $73,000 And $135,000 |
| Highest paying City | Las Vegas, NV | Mountain View, CA |
| Highest paying state | Nevada | California |
| Best paying company | WOOD Partners | Cargill |
| Best paying industry | Finance | Pharmaceutical |
There are a few differences between a regional marketing director and a national sales director in terms of educational background:
| Regional Marketing Director | National Sales Director | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between regional marketing directors' and national sales directors' demographics:
| Regional Marketing Director | National Sales Director | |
| Average age | 39 | 46 |
| Gender ratio | Male, 54.8% Female, 45.2% | Male, 75.9% Female, 24.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |