Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between regional marketing specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a regional marketing specialist and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $46,291 average annual salary of a regional marketing specialist.
The top three skills for a regional marketing specialist include powerpoint, technical assistance and life insurance. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Regional Marketing Specialist | Marketing Specialist | |
| Yearly salary | $46,291 | $54,942 |
| Hourly rate | $22.26 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 115,805 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Regional Marketing Specialists handle the marketing needs of the company. They create marketing campaigns, set the company branding, and strategize marketing content. Regional marketing specialists are roles that are usually available in companies that operate in various areas or territories. As such, these companies divide their business operations into different regions so that their services and other operations-related activities are specialized. In line with this, Regional Marketing Specialists cater to the marketing needs of the company in the specific region they are assigned to. They have an in-depth understanding of the target market in the region. With this, they can create marketing campaigns that would appeal to the market.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Regional marketing specialists and marketing specialists have different pay scales, as shown below.
| Regional Marketing Specialist | Marketing Specialist | |
| Average salary | $46,291 | $54,942 |
| Salary range | Between $31,000 And $68,000 | Between $36,000 And $82,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Venable | |
| Best paying industry | Finance | Technology |
There are a few differences between a regional marketing specialist and a marketing specialist in terms of educational background:
| Regional Marketing Specialist | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 70% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing specialists' and marketing specialists' demographics:
| Regional Marketing Specialist | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 48.8% Female, 51.2% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |