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Retail district manager vs general manager

The differences between retail district managers and general managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a retail district manager and a general manager. Additionally, a retail district manager has an average salary of $89,365, which is higher than the $71,581 average annual salary of a general manager.

The top three skills for a retail district manager include human resources, customer satisfaction and multi-unit. The most important skills for a general manager are customer service, cleanliness, and food safety.

Retail district manager vs general manager overview

Retail District ManagerGeneral Manager
Yearly salary$89,365$71,581
Hourly rate$42.96$34.41
Growth rate6%6%
Number of jobs374,837442,690
Job satisfaction-4.25
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 56%
Average age4444
Years of experience66

What does a retail district manager do?

A retail district manager is responsible for monitoring the operations and performance of stores under the assigned designation. Retail district managers coordinate with every store manager within their supervision to track sales records, train new staff, and ensure that the operational procedures comply with regulatory requirements. They also identify efficient marketing and promotional techniques to boost the store's brand image across the market and research current industry trends for opportunities that would generate more revenue resources.

What does a general manager do?

A general manager is responsible for handling the overall operations in the business. General managers manage the staff tasks efficiently, monitor the productivity and efficiency of the work environment, implement new strategies to improve the business performance, recognize the team's best efforts, and effective allocation of budget resources. A general manager must have excellent communication, decision-making, and critical-thinking skills to identify areas of improvement in handling customer complaints, connecting with vendors and other lines of businesses that will direct the company towards its successful objectives.

Retail district manager vs general manager salary

Retail district managers and general managers have different pay scales, as shown below.

Retail District ManagerGeneral Manager
Average salary$89,365$71,581
Salary rangeBetween $60,000 And $132,000Between $40,000 And $126,000
Highest paying City-San Francisco, CA
Highest paying state-Hawaii
Best paying company-NVIDIA
Best paying industry-Manufacturing

Differences between retail district manager and general manager education

There are a few differences between a retail district manager and a general manager in terms of educational background:

Retail District ManagerGeneral Manager
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 56%
Most common majorBusinessBusiness
Most common collegeUniversity of PennsylvaniaUniversity of Pennsylvania

Retail district manager vs general manager demographics

Here are the differences between retail district managers' and general managers' demographics:

Retail District ManagerGeneral Manager
Average age4444
Gender ratioMale, 67.3% Female, 32.7%Male, 70.7% Female, 29.3%
Race ratioBlack or African American, 6.1% Unknown, 4.3% Hispanic or Latino, 15.0% Asian, 6.3% White, 67.7% American Indian and Alaska Native, 0.5%Black or African American, 6.2% Unknown, 4.3% Hispanic or Latino, 15.4% Asian, 6.4% White, 67.1% American Indian and Alaska Native, 0.5%
LGBT Percentage10%10%

Differences between retail district manager and general manager duties and responsibilities

Retail district manager example responsibilities.

  • Manage with RBM to reach daily, weekly, monthly and quarterly goals.
  • Lead and develop financials for all CPG new products across the retail product lines and private label bids.
  • Support the RBM in achieving goals by leading the team in inside sales, outside events and outbound marketing.
  • Serve as multi-unit manager, responsible for motivating and developing coworkers to achieve results that increase overall profitability of company.
  • Analyze CPG and IRI databases to develop sales strategies and determine territory trends.
  • Execute fact base sales techniques from store specific sales trends and IRI base market information to secure sales objectives.
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General manager example responsibilities.

  • Generate positive EBITDA and improve cash flow by managing costs and inventory.
  • Manage all recruiting and training efforts, and develop systems to track ROI comparison results.
  • Work as a FOH AGM and train to manage all staff functions including training, hiring, food and labor controls.
  • Develop yearly budget for multiple hotels that include revenue, labor, fix and variable costs to achieve overall EBITDA goal.
  • Task primarily with building logistics infrastructure, managing operational expenses, and supporting start up strategies.
  • Train and manage FOH staff and improve overall quality, organization and professionalism of restaurant and bakery.
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Retail district manager vs general manager skills

Common retail district manager skills
  • Human Resources, 17%
  • Customer Satisfaction, 15%
  • Multi-Unit, 15%
  • Store Operations, 10%
  • Loss Prevention, 10%
  • Sales Growth, 8%
Common general manager skills
  • Customer Service, 20%
  • Cleanliness, 18%
  • Food Safety, 7%
  • Guest Service, 4%
  • Payroll, 4%
  • Math, 4%

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