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The differences between search marketing specialists and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a search marketing specialist, becoming a digital marketing manager takes usually requires 8-10 years. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $66,688 average annual salary of a search marketing specialist.
The top three skills for a search marketing specialist include digital marketing, paid search and b testing. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Search Marketing Specialist | Digital Marketing Manager | |
| Yearly salary | $66,688 | $99,563 |
| Hourly rate | $32.06 | $47.87 |
| Growth rate | 19% | 10% |
| Number of jobs | 81,642 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
A search marketing specialist is responsible for utilizing web search engines for marketing operations. Their responsibilities include developing web platform strategies to attract visitors and potential clients, plan search marketing campaigns, gather and analyze data, and monitor the progress of campaigns, performing corrective measures as needed. There are also instances where they must produce written advertisement materials and come up with particular keywords. Furthermore, as a search marketing specialist, it is essential to maintain an active communication line with staff, coordinating every step of the way.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Search marketing specialists and digital marketing managers have different pay scales, as shown below.
| Search Marketing Specialist | Digital Marketing Manager | |
| Average salary | $66,688 | $99,563 |
| Salary range | Between $52,000 And $85,000 | Between $71,000 And $138,000 |
| Highest paying City | Newark, NJ | San Francisco, CA |
| Highest paying state | New Jersey | New Jersey |
| Best paying company | PayPal | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a search marketing specialist and a digital marketing manager in terms of educational background:
| Search Marketing Specialist | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing specialists' and digital marketing managers' demographics:
| Search Marketing Specialist | Digital Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 56.7% Female, 43.3% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |