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The differences between search marketing specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a search marketing specialist and a marketing analyst. Additionally, a search marketing specialist has an average salary of $66,688, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a search marketing specialist include digital marketing, paid search and b testing. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Search Marketing Specialist | Marketing Analyst | |
| Yearly salary | $66,688 | $59,380 |
| Hourly rate | $32.06 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 81,642 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A search marketing specialist is responsible for utilizing web search engines for marketing operations. Their responsibilities include developing web platform strategies to attract visitors and potential clients, plan search marketing campaigns, gather and analyze data, and monitor the progress of campaigns, performing corrective measures as needed. There are also instances where they must produce written advertisement materials and come up with particular keywords. Furthermore, as a search marketing specialist, it is essential to maintain an active communication line with staff, coordinating every step of the way.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Search marketing specialists and marketing analysts have different pay scales, as shown below.
| Search Marketing Specialist | Marketing Analyst | |
| Average salary | $66,688 | $59,380 |
| Salary range | Between $52,000 And $85,000 | Between $41,000 And $84,000 |
| Highest paying City | Newark, NJ | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | PayPal | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a search marketing specialist and a marketing analyst in terms of educational background:
| Search Marketing Specialist | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between search marketing specialists' and marketing analysts' demographics:
| Search Marketing Specialist | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 56.7% Female, 43.3% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.4% White, 64.4% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |