Senior director of marketing vs marketing lead

The differences between senior directors of marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director of marketing and a marketing lead. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $104,664 average annual salary of a marketing lead.

The top three skills for a senior director of marketing include digital marketing, email marketing and SR. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.

Senior director of marketing vs marketing lead overview

	Senior Director Of Marketing	Marketing Lead
Yearly salary	$159,916	$104,664
Hourly rate	$76.88	$50.32
Growth rate	10%	10%
Number of jobs	106,180	92,987
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 72%
Average age	39	39
Years of experience	10	10

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

What does a marketing lead do?

A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.

Senior director of marketing vs marketing lead salary

Senior directors of marketing and marketing leads have different pay scales, as shown below.

	Senior Director Of Marketing	Marketing Lead
Average salary	$159,916	$104,664
Salary range	Between $112,000 And $226,000	Between $74,000 And $146,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	California	California
Best paying company	Washington Prime Group	Meta
Best paying industry	Media	Technology

Differences between senior director of marketing and marketing lead education

There are a few differences between a senior director of marketing and a marketing lead in terms of educational background:

	Senior Director Of Marketing	Marketing Lead
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 72%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior director of marketing vs marketing lead demographics

Here are the differences between senior directors of marketing' and marketing leads' demographics:

	Senior Director Of Marketing	Marketing Lead
Average age	39	39
Gender ratio	Male, 57.9% Female, 42.1%	Male, 50.8% Female, 49.2%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior director of marketing and marketing lead duties and responsibilities

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Marketing lead example responsibilities.

Launch new cloud services and manage execution across functions to reach sellers, current customers, prospects and influencers.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Re-Design marketing materials, Facebook page, LinkedIn page and website.
Develop blog posts, Facebook updates and tweets to spread awareness of new product or services while tracking effectiveness and ROI.
Coordinate and responsible for MDF fund deployment.

Senior director of marketing vs marketing lead skills

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

Common marketing lead skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Project Management, 5%
Integrated Marketing, 3%
Healthcare, 3%
Twitter, 3%

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Senior Director Of Marketing
Senior Director Of Marketing vs Marketing Lead

Updated January 8, 2025

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