Senior director of marketing vs marketing manager

The differences between senior directors of marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director of marketing and a marketing manager. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $104,550 average annual salary of a marketing manager.

The top three skills for a senior director of marketing include digital marketing, email marketing and SR. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.

Senior director of marketing vs marketing manager overview

	Senior Director Of Marketing	Marketing Manager
Yearly salary	$159,916	$104,550
Hourly rate	$76.88	$50.26
Growth rate	10%	10%
Number of jobs	106,180	89,627
Job satisfaction	-	3
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

What does a marketing manager do?

Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

Senior director of marketing vs marketing manager salary

Senior directors of marketing and marketing managers have different pay scales, as shown below.

	Senior Director Of Marketing	Marketing Manager
Average salary	$159,916	$104,550
Salary range	Between $112,000 And $226,000	Between $71,000 And $153,000
Highest paying City	San Francisco, CA	Menlo Park, CA
Highest paying state	California	California
Best paying company	Washington Prime Group	Meta
Best paying industry	Media	Technology

Differences between senior director of marketing and marketing manager education

There are a few differences between a senior director of marketing and a marketing manager in terms of educational background:

	Senior Director Of Marketing	Marketing Manager
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior director of marketing vs marketing manager demographics

Here are the differences between senior directors of marketing' and marketing managers' demographics:

	Senior Director Of Marketing	Marketing Manager
Average age	39	39
Gender ratio	Male, 57.9% Female, 42.1%	Male, 44.4% Female, 55.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior director of marketing and marketing manager duties and responsibilities

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Marketing manager example responsibilities.

Utilize SalesForce database to update contacts and prospect new leads.
Manage account process from RFP to full execution of campaign in its entirety.
Manage agency partners to develop target print media, sampling programs, POS, merchandising.
Manage redesign of four bank websites and implementation of new content management system (CMS . )
Utilize SalesForce daily to update and follow up on the sales team's leads and clients.
Manage various day-to-day projects for small e-commerce startup including constructing wine storage shelves and fulfilling club shipments.

Senior director of marketing vs marketing manager skills

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

Common marketing manager skills

Digital Marketing, 14%
Marketing Campaigns, 7%
Project Management, 4%
Integrated Marketing, 4%
Email Marketing, 4%
CRM, 3%

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Senior Director Of Marketing
Senior Director Of Marketing vs Marketing Manager

Updated January 8, 2025

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