Senior director of marketing vs marketing supervisor

The differences between senior directors of marketing and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director of marketing and a marketing supervisor. Additionally, a senior director of marketing has an average salary of $159,916, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a senior director of marketing include digital marketing, email marketing and SR. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Senior director of marketing vs marketing supervisor overview

	Senior Director Of Marketing	Marketing Supervisor
Yearly salary	$159,916	$64,304
Hourly rate	$76.88	$30.92
Growth rate	10%	10%
Number of jobs	106,180	74,956
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 71%
Average age	39	39
Years of experience	10	10

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Senior director of marketing vs marketing supervisor salary

Senior directors of marketing and marketing supervisors have different pay scales, as shown below.

	Senior Director Of Marketing	Marketing Supervisor
Average salary	$159,916	$64,304
Salary range	Between $112,000 And $226,000	Between $45,000 And $90,000
Highest paying City	San Francisco, CA	Dix Hills, NY
Highest paying state	California	New York
Best paying company	Washington Prime Group	Halliburton
Best paying industry	Media	Retail

Differences between senior director of marketing and marketing supervisor education

There are a few differences between a senior director of marketing and a marketing supervisor in terms of educational background:

	Senior Director Of Marketing	Marketing Supervisor
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 71%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior director of marketing vs marketing supervisor demographics

Here are the differences between senior directors of marketing' and marketing supervisors' demographics:

	Senior Director Of Marketing	Marketing Supervisor
Average age	39	39
Gender ratio	Male, 57.9% Female, 42.1%	Male, 43.5% Female, 56.5%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior director of marketing and marketing supervisor duties and responsibilities

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Marketing supervisor example responsibilities.

Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
Coordinate with other team leaders on large projects and SEM wide decisions.
Direct creative development for banner ads, SEM copy, and landing pages.
Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.

Senior director of marketing vs marketing supervisor skills

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

Common marketing supervisor skills

Customer Satisfaction, 40%
Direct Reports, 31%
Customer Service, 7%
Digital Marketing, 3%
Payroll, 2%
Marketing Campaigns, 2%

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Senior Director Of Marketing
Senior Director Of Marketing vs Marketing Supervisor

Updated January 8, 2025

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