Senior director of marketing vs senior vice president of marketing

The differences between senior directors of marketing and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior director of marketing and a senior vice president of marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $159,916 average annual salary of a senior director of marketing.

The top three skills for a senior director of marketing include digital marketing, email marketing and SR. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.

Senior director of marketing vs senior vice president of marketing overview

	Senior Director Of Marketing	Senior Vice President Of Marketing
Yearly salary	$159,916	$200,351
Hourly rate	$76.88	$96.32
Growth rate	10%	10%
Number of jobs	106,180	111,445
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a senior director of marketing do?

A Senior Director of Marketing supervises all marketing operations of the company. They are also responsible for developing objectives and policies for the sales and marketing departments.

What does a senior vice president of marketing do?

A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.

Senior director of marketing vs senior vice president of marketing salary

Senior directors of marketing and senior vice presidents of marketing have different pay scales, as shown below.

	Senior Director Of Marketing	Senior Vice President Of Marketing
Average salary	$159,916	$200,351
Salary range	Between $112,000 And $226,000	Between $121,000 And $330,000
Highest paying City	San Francisco, CA	Waltham, MA
Highest paying state	California	Massachusetts
Best paying company	Washington Prime Group	Audubon Nature Institute
Best paying industry	Media	Manufacturing

Differences between senior director of marketing and senior vice president of marketing education

There are a few differences between a senior director of marketing and a senior vice president of marketing in terms of educational background:

	Senior Director Of Marketing	Senior Vice President Of Marketing
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 76%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Senior director of marketing vs senior vice president of marketing demographics

Here are the differences between senior directors of marketing' and senior vice presidents of marketing' demographics:

	Senior Director Of Marketing	Senior Vice President Of Marketing
Average age	39	39
Gender ratio	Male, 57.9% Female, 42.1%	Male, 66.4% Female, 33.6%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between senior director of marketing and senior vice president of marketing duties and responsibilities

Senior director of marketing example responsibilities.

Architect EMEA demand creation/direct response model to manage and measure sales pipeline.
Create and lead WW standard deployment of marketing tools for EMEA and APAC.
Manage and initiate the development of first marketing department for regional start-up healthcare chain.
Lead support of marketing programs for the dealer partner channel co-op programs, MDF and advertising campaigns.
Lead cross functional teams of company operations, franchisees and finance to build co-op marketing plans to drive profitable sales.
Rehabilitate Salesforce implementation that lead to proper pipeline management, sales forecasting, and customer communication.

Senior vice president of marketing example responsibilities.

Lead all B2B and B2C marketing, business improvement and project execution efforts.
Create and manage new sales channels including direct, indirect, B2B and B2C.
Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
Manage CRM data and customize reports on implementations, enhancements and opportunities.
Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.

Senior director of marketing vs senior vice president of marketing skills

Common senior director of marketing skills

Digital Marketing, 19%
Email Marketing, 7%
SR, 7%
Integrated Marketing, 4%
Marketing Campaigns, 4%
Market Research, 4%

Common senior vice president of marketing skills

Digital Marketing, 13%
Analytics, 6%
Business Strategy, 5%
SVP, 5%
Integrated Marketing, 5%
Marketing Campaigns, 4%

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Senior Director Of Marketing
Senior Director Of Marketing vs Senior Vice President Of Marketing

Updated January 8, 2025

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