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The differences between senior product marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior product marketing manager and a marketing strategist. Additionally, a senior product marketing manager has an average salary of $128,471, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a senior product marketing manager include digital marketing, product management and cloud. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Senior Product Marketing Manager | Marketing Strategist | |
| Yearly salary | $128,471 | $80,033 |
| Hourly rate | $61.76 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 168,205 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Senior product marketing managers and marketing strategists have different pay scales, as shown below.
| Senior Product Marketing Manager | Marketing Strategist | |
| Average salary | $128,471 | $80,033 |
| Salary range | Between $97,000 And $168,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | California | Pennsylvania |
| Best paying company | Roku | McKinsey & Company Inc |
| Best paying industry | Technology | Technology |
There are a few differences between a senior product marketing manager and a marketing strategist in terms of educational background:
| Senior Product Marketing Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior product marketing managers' and marketing strategists' demographics:
| Senior Product Marketing Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 63.7% Female, 36.3% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |