Senior sales coordinator vs director of sales and marketing

The differences between senior sales coordinators and directors of sales and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-8 years to become both a senior sales coordinator and a director of sales and marketing. Additionally, a director of sales and marketing has an average salary of $117,348, which is higher than the $44,319 average annual salary of a senior sales coordinator.

The top three skills for a senior sales coordinator include customer service, product knowledge and sales support. The most important skills for a director of sales and marketing are customer service, product development, and strategic sales.

Senior sales coordinator vs director of sales and marketing overview

	Senior Sales Coordinator	Director Of Sales And Marketing
Yearly salary	$44,319	$117,348
Hourly rate	$21.31	$56.42
Growth rate	-8%	5%
Number of jobs	34,579	132,459
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Average age	46	46
Years of experience	8	8

Senior sales coordinator vs director of sales and marketing salary

Senior sales coordinators and directors of sales and marketing have different pay scales, as shown below.

	Senior Sales Coordinator	Director Of Sales And Marketing
Average salary	$44,319	$117,348
Salary range	Between $31,000 And $61,000	Between $73,000 And $188,000
Highest paying City	-	Urban Honolulu, HI
Highest paying state	-	Hawaii
Best paying company	-	Quidel
Best paying industry	-	Manufacturing

Differences between senior sales coordinator and director of sales and marketing education

There are a few differences between a senior sales coordinator and a director of sales and marketing in terms of educational background:

	Senior Sales Coordinator	Director Of Sales And Marketing
Most common degree	Bachelor's Degree, 72%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Southern California

Senior sales coordinator vs director of sales and marketing demographics

Here are the differences between senior sales coordinators' and directors of sales and marketing' demographics:

	Senior Sales Coordinator	Director Of Sales And Marketing
Average age	46	46
Gender ratio	Male, 35.8% Female, 64.2%	Male, 62.1% Female, 37.9%
Race ratio	Black or African American, 6.4% Unknown, 3.9% Hispanic or Latino, 16.8% Asian, 7.1% White, 65.4% American Indian and Alaska Native, 0.4%	Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2%
LGBT Percentage	6%	7%

Differences between senior sales coordinator and director of sales and marketing duties and responsibilities

Senior sales coordinator example responsibilities.

Manage all activities relate to operations including sales order processing, customer fulfillment, shipping, logistics and inventory management.
Present and prepare PowerPoint presentations for assign projects for all staff and sales executives.
Coordinate all sales personnel logistics meetings including travel, transportation, lodging and accommodations, catering, audiovisual equipment and entertainment.
Increase revenues by upselling orders to include accessories and relate equipment.

Director of sales and marketing example responsibilities.

Manage business advertising efforts including Google AdWords, Facebook and local print media.
Lead company's management functions and legislative initiatives for nationally recognize brand in quality healthcare management.
Utilize expertise to select appropriate technologies for target communication; manage messaging/design initiatives focuse on ROI improvement.
Achieve operational efficiency by analyzing advertising and promotional spending to identify vehicles, channels and messages that generate target ROI.
Provide project management over cloud base hosted solutions design for the SMB market.
Create policies and procedures for Medicare department relating to all aspects of the business.

Senior sales coordinator vs director of sales and marketing skills

Common senior sales coordinator skills

Customer Service, 13%
Product Knowledge, 11%
Sales Support, 6%
Event Planning, 6%
Sales Proposals, 5%
Upselling, 4%

Common director of sales and marketing skills

Customer Service, 10%
Product Development, 5%
Strategic Sales, 5%
Lead Management, 5%
Business Development, 4%
Sales Process, 4%

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Senior Sales Coordinator
Senior Sales Coordinator vs Director Of Sales And Marketing

Updated January 8, 2025

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