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The differences between senior vice presidents of marketing and directors of communications and marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior vice president of marketing and a director of communications and marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $87,324 average annual salary of a director of communications and marketing.
The top three skills for a senior vice president of marketing include digital marketing, analytics and business strategy. The most important skills for a director of communications and marketing are web content, strategic communications, and marketing campaigns.
| Senior Vice President Of Marketing | Director Of Communications And Marketing | |
| Yearly salary | $200,351 | $87,324 |
| Hourly rate | $96.32 | $41.98 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,445 | 109,600 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
Senior vice presidents of marketing and directors of communications and marketing have different pay scales, as shown below.
| Senior Vice President Of Marketing | Director Of Communications And Marketing | |
| Average salary | $200,351 | $87,324 |
| Salary range | Between $121,000 And $330,000 | Between $57,000 And $133,000 |
| Highest paying City | Waltham, MA | San Francisco, CA |
| Highest paying state | Massachusetts | New York |
| Best paying company | Audubon Nature Institute | Paul Hastings |
| Best paying industry | Manufacturing | Professional |
There are a few differences between a senior vice president of marketing and a director of communications and marketing in terms of educational background:
| Senior Vice President Of Marketing | Director Of Communications And Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 80% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior vice presidents of marketing' and directors of communications and marketing' demographics:
| Senior Vice President Of Marketing | Director Of Communications And Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 36.1% Female, 63.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |