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The differences between senior vice presidents of marketing and directors, product marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior vice president of marketing and a director, product marketing. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $141,699 average annual salary of a director, product marketing.
The top three skills for a senior vice president of marketing include digital marketing, analytics and business strategy. The most important skills for a director, product marketing are product management, digital marketing, and market research.
| Senior Vice President Of Marketing | Director, Product Marketing | |
| Yearly salary | $200,351 | $141,699 |
| Hourly rate | $96.32 | $68.12 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,445 | 173,038 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Senior vice presidents of marketing and directors, product marketing have different pay scales, as shown below.
| Senior Vice President Of Marketing | Director, Product Marketing | |
| Average salary | $200,351 | $141,699 |
| Salary range | Between $121,000 And $330,000 | Between $97,000 And $205,000 |
| Highest paying City | Waltham, MA | San Francisco, CA |
| Highest paying state | Massachusetts | California |
| Best paying company | Audubon Nature Institute | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a senior vice president of marketing and a director, product marketing in terms of educational background:
| Senior Vice President Of Marketing | Director, Product Marketing | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior vice presidents of marketing' and directors, product marketing' demographics:
| Senior Vice President Of Marketing | Director, Product Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 74.7% Female, 25.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |