Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior vice presidents of marketing and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior vice president of marketing and a marketing lead. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $104,664 average annual salary of a marketing lead.
The top three skills for a senior vice president of marketing include digital marketing, analytics and business strategy. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Senior Vice President Of Marketing | Marketing Lead | |
| Yearly salary | $200,351 | $104,664 |
| Hourly rate | $96.32 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,445 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Senior vice presidents of marketing and marketing leads have different pay scales, as shown below.
| Senior Vice President Of Marketing | Marketing Lead | |
| Average salary | $200,351 | $104,664 |
| Salary range | Between $121,000 And $330,000 | Between $74,000 And $146,000 |
| Highest paying City | Waltham, MA | San Francisco, CA |
| Highest paying state | Massachusetts | California |
| Best paying company | Audubon Nature Institute | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a senior vice president of marketing and a marketing lead in terms of educational background:
| Senior Vice President Of Marketing | Marketing Lead | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 72% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior vice presidents of marketing' and marketing leads' demographics:
| Senior Vice President Of Marketing | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |