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The differences between senior vice presidents of marketing and marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior vice president of marketing and a marketing manager. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $104,550 average annual salary of a marketing manager.
The top three skills for a senior vice president of marketing include digital marketing, analytics and business strategy. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Senior Vice President Of Marketing | Marketing Manager | |
| Yearly salary | $200,351 | $104,550 |
| Hourly rate | $96.32 | $50.26 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,445 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Senior vice presidents of marketing and marketing managers have different pay scales, as shown below.
| Senior Vice President Of Marketing | Marketing Manager | |
| Average salary | $200,351 | $104,550 |
| Salary range | Between $121,000 And $330,000 | Between $71,000 And $153,000 |
| Highest paying City | Waltham, MA | Menlo Park, CA |
| Highest paying state | Massachusetts | California |
| Best paying company | Audubon Nature Institute | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a senior vice president of marketing and a marketing manager in terms of educational background:
| Senior Vice President Of Marketing | Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior vice presidents of marketing' and marketing managers' demographics:
| Senior Vice President Of Marketing | Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |