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The differences between senior vice presidents of marketing and sales and marketing vice presidents can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a senior vice president of marketing, becoming a sales and marketing vice president takes usually requires 6-8 years. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $169,384 average annual salary of a sales and marketing vice president.
The top three skills for a senior vice president of marketing include digital marketing, analytics and business strategy. The most important skills for a sales and marketing vice president are product development, revenue growth, and strategic partnerships.
| Senior Vice President Of Marketing | Sales And Marketing Vice President | |
| Yearly salary | $200,351 | $169,384 |
| Hourly rate | $96.32 | $81.43 |
| Growth rate | 10% | 5% |
| Number of jobs | 111,445 | 158,926 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A sales and marketing vice president is responsible for managing brand awareness, developing strategic promotional plans, and preparing marketing campaigns to attract existing. Potential customers increase sales revenues and improve the company's profitability. A sales and marketing vice president monitors the sales team, reviews the sales budget, researches the current industry trends to identify business opportunities, and allocates resources efficiently. A sales and marketing vice president must have excellent leadership and communication skills to discuss services with clients and set long-term sales development goals.
Senior vice presidents of marketing and sales and marketing vice presidents have different pay scales, as shown below.
| Senior Vice President Of Marketing | Sales And Marketing Vice President | |
| Average salary | $200,351 | $169,384 |
| Salary range | Between $121,000 And $330,000 | Between $99,000 And $289,000 |
| Highest paying City | Waltham, MA | Burlingame, CA |
| Highest paying state | Massachusetts | Maine |
| Best paying company | Audubon Nature Institute | Genentech |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a senior vice president of marketing and a sales and marketing vice president in terms of educational background:
| Senior Vice President Of Marketing | Sales And Marketing Vice President | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between senior vice presidents of marketing' and sales and marketing vice presidents' demographics:
| Senior Vice President Of Marketing | Sales And Marketing Vice President | |
| Average age | 39 | 46 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 83.6% Female, 16.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |