Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between senior vice presidents of marketing and senior product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a senior vice president of marketing and a senior product marketing manager. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $128,471 average annual salary of a senior product marketing manager.
The top three skills for a senior vice president of marketing include digital marketing, analytics and business strategy. The most important skills for a senior product marketing manager are digital marketing, product management, and cloud.
| Senior Vice President Of Marketing | Senior Product Marketing Manager | |
| Yearly salary | $200,351 | $128,471 |
| Hourly rate | $96.32 | $61.76 |
| Growth rate | 10% | 10% |
| Number of jobs | 111,445 | 168,205 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
A senior product marketing manager develops marketing projects and programs for new products, aiming to attract consumers and increase the brand value, which will translate into sales. They primarily have administrative duties such as making decisions, establishing schedules and guidelines, setting budgets and goals, delegating responsibilities among teams, and monitoring their progress, solving issues and concerns when any arise. They also lead the efforts to conduct market research and analyses, create marketing materials, and streamlining project requirements, all while implementing standards and regulations.
Senior vice presidents of marketing and senior product marketing managers have different pay scales, as shown below.
| Senior Vice President Of Marketing | Senior Product Marketing Manager | |
| Average salary | $200,351 | $128,471 |
| Salary range | Between $121,000 And $330,000 | Between $97,000 And $168,000 |
| Highest paying City | Waltham, MA | San Francisco, CA |
| Highest paying state | Massachusetts | California |
| Best paying company | Audubon Nature Institute | Roku |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a senior vice president of marketing and a senior product marketing manager in terms of educational background:
| Senior Vice President Of Marketing | Senior Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 73% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between senior vice presidents of marketing' and senior product marketing managers' demographics:
| Senior Vice President Of Marketing | Senior Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 66.4% Female, 33.6% | Male, 63.7% Female, 36.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |