Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between social media marketing assistants and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a social media marketing assistant and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $52,662 average annual salary of a social media marketing assistant.
The top three skills for a social media marketing assistant include social media marketing, facebook and instagram. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Social Media Marketing Assistant | Marketing Analyst | |
| Yearly salary | $52,662 | $59,380 |
| Hourly rate | $25.32 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 103,981 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A social media marketing assistant works with community managers or social media managers to create social media content. Top channels include Facebook, Twitter, Youtube, TikTok, and LinkedIn. They create dynamic written, graphic, and video content for these platforms. Their primary job is to encourage audience interaction.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Social media marketing assistants and marketing analysts have different pay scales, as shown below.
| Social Media Marketing Assistant | Marketing Analyst | |
| Average salary | $52,662 | $59,380 |
| Salary range | Between $38,000 And $71,000 | Between $41,000 And $84,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | Meta |
| Best paying industry | - | Finance |
There are a few differences between a social media marketing assistant and a marketing analyst in terms of educational background:
| Social Media Marketing Assistant | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between social media marketing assistants' and marketing analysts' demographics:
| Social Media Marketing Assistant | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 27.3% Female, 72.7% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 11.7% White, 65.3% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |