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The differences between solutions consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a solutions consultant, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a solutions consultant has an average salary of $94,839, which is higher than the $70,593 average annual salary of a marketing consultant.
The top three skills for a solutions consultant include pre sales, sales process and cloud. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Solutions Consultant | Marketing Consultant | |
| Yearly salary | $94,839 | $70,593 |
| Hourly rate | $45.60 | $33.94 |
| Growth rate | 11% | 19% |
| Number of jobs | 103,093 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Average age | 44 | 37 |
| Years of experience | 4 | 6 |
A solutions consultant is an individual who has an in-depth knowledge of technology that can help a company to overcome issues, increase sales, and have a better connection with their customers. Solutions consultants are responsible for heading the installment of customized software solutions and train dealers and customer sales engineers to administer the customized solution. They represent the company by attending tradeshows and events to demonstrate their company's technology. Solutions consultants must also ensure to demonstrate technical feasibility through beta tests plus trial programs.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Solutions consultants and marketing consultants have different pay scales, as shown below.
| Solutions Consultant | Marketing Consultant | |
| Average salary | $94,839 | $70,593 |
| Salary range | Between $68,000 And $131,000 | Between $44,000 And $112,000 |
| Highest paying City | San Bruno, CA | Wilmington, DE |
| Highest paying state | California | Delaware |
| Best paying company | Apple | Meta |
| Best paying industry | Technology | Technology |
There are a few differences between a solutions consultant and a marketing consultant in terms of educational background:
| Solutions Consultant | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 72% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | Northwestern University | University of Georgia |
Here are the differences between solutions consultants' and marketing consultants' demographics:
| Solutions Consultant | Marketing Consultant | |
| Average age | 44 | 37 |
| Gender ratio | Male, 69.1% Female, 30.9% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 7.8% Unknown, 4.5% Hispanic or Latino, 8.7% Asian, 13.6% White, 65.2% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 12% | 10% |