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Solutions consultant vs marketing consultant

The differences between solutions consultants and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 2-4 years to become a solutions consultant, becoming a marketing consultant takes usually requires 4-6 years. Additionally, a solutions consultant has an average salary of $94,839, which is higher than the $70,593 average annual salary of a marketing consultant.

The top three skills for a solutions consultant include pre sales, sales process and cloud. The most important skills for a marketing consultant are customer service, web content, and media sales.

Solutions consultant vs marketing consultant overview

Solutions ConsultantMarketing Consultant
Yearly salary$94,839$70,593
Hourly rate$45.60$33.94
Growth rate11%19%
Number of jobs103,09388,935
Job satisfaction--
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Average age4437
Years of experience46

What does a solutions consultant do?

A solutions consultant is an individual who has an in-depth knowledge of technology that can help a company to overcome issues, increase sales, and have a better connection with their customers. Solutions consultants are responsible for heading the installment of customized software solutions and train dealers and customer sales engineers to administer the customized solution. They represent the company by attending tradeshows and events to demonstrate their company's technology. Solutions consultants must also ensure to demonstrate technical feasibility through beta tests plus trial programs.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Solutions consultant vs marketing consultant salary

Solutions consultants and marketing consultants have different pay scales, as shown below.

Solutions ConsultantMarketing Consultant
Average salary$94,839$70,593
Salary rangeBetween $68,000 And $131,000Between $44,000 And $112,000
Highest paying CitySan Bruno, CAWilmington, DE
Highest paying stateCaliforniaDelaware
Best paying companyAppleMeta
Best paying industryTechnologyTechnology

Differences between solutions consultant and marketing consultant education

There are a few differences between a solutions consultant and a marketing consultant in terms of educational background:

Solutions ConsultantMarketing Consultant
Most common degreeBachelor's Degree, 72%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeNorthwestern UniversityUniversity of Georgia

Solutions consultant vs marketing consultant demographics

Here are the differences between solutions consultants' and marketing consultants' demographics:

Solutions ConsultantMarketing Consultant
Average age4437
Gender ratioMale, 69.1% Female, 30.9%Male, 46.0% Female, 54.0%
Race ratioBlack or African American, 7.8% Unknown, 4.5% Hispanic or Latino, 8.7% Asian, 13.6% White, 65.2% American Indian and Alaska Native, 0.2%Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage12%10%

Differences between solutions consultant and marketing consultant duties and responsibilities

Solutions consultant example responsibilities.

  • Manage relationships with existing and new clients, and master SalesForce.com.
  • Manage the RFP and technology solicitation process; prepare and submit proposals and recommendations to underwriting authorities.
  • Manage several SDLC phases for enterprise systems used by state government agencies to perform environmental and environmental management.
  • Maintain SalesForce CRM and forecast accurately.
  • Help Pre-Sales when they need additional staff.
  • Coordinate with PeopleSoft GSC for issues log for resolution with GSC.
  • Show more

Marketing consultant example responsibilities.

  • Contact inbound leads using HubSpot.
  • Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
  • Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Show more

Solutions consultant vs marketing consultant skills

Common solutions consultant skills
  • Pre Sales, 7%
  • Sales Process, 6%
  • Cloud, 6%
  • Customer Satisfaction, 6%
  • Database, 5%
  • CRM, 5%
Common marketing consultant skills
  • Customer Service, 12%
  • Web Content, 10%
  • Media Sales, 10%
  • Digital Marketing, 8%
  • Marketing Campaigns, 6%
  • Salesforce Marketing Cloud, 4%

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