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The differences between strategic marketing consultants and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a strategic marketing consultant, becoming a marketing specialist takes usually requires 4-6 years. Additionally, a strategic marketing consultant has an average salary of $97,347, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Strategic Marketing Consultant | Marketing Specialist | |
| Yearly salary | $97,347 | $54,942 |
| Hourly rate | $46.80 | $26.41 |
| Growth rate | 10% | 19% |
| Number of jobs | 102,723 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Strategic marketing consultants and marketing specialists have different pay scales, as shown below.
| Strategic Marketing Consultant | Marketing Specialist | |
| Average salary | $97,347 | $54,942 |
| Salary range | Between $55,000 And $172,000 | Between $36,000 And $82,000 |
| Highest paying City | - | Seattle, WA |
| Highest paying state | - | Washington |
| Best paying company | - | |
| Best paying industry | - | Technology |
There are a few differences between a strategic marketing consultant and a marketing specialist in terms of educational background:
| Strategic Marketing Consultant | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic marketing consultants' and marketing specialists' demographics:
| Strategic Marketing Consultant | Marketing Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 50.7% Female, 49.3% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |