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Strategic marketing consultant vs marketing specialist

The differences between strategic marketing consultants and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a strategic marketing consultant, becoming a marketing specialist takes usually requires 4-6 years. Additionally, a strategic marketing consultant has an average salary of $97,347, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a strategic marketing consultant include CRM, ROI and digital marketing. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Strategic marketing consultant vs marketing specialist overview

Strategic Marketing ConsultantMarketing Specialist
Yearly salary$97,347$54,942
Hourly rate$46.80$26.41
Growth rate10%19%
Number of jobs102,72387,145
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Average age3937
Years of experience106

What does a strategic marketing consultant do?

A strategic marketing consultant researches market trends. They gather data, provide recommendations, and formulate plans based on a company's goals. They may develop new products or services to help a company expand its market shares.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Strategic marketing consultant vs marketing specialist salary

Strategic marketing consultants and marketing specialists have different pay scales, as shown below.

Strategic Marketing ConsultantMarketing Specialist
Average salary$97,347$54,942
Salary rangeBetween $55,000 And $172,000Between $36,000 And $82,000
Highest paying City-Seattle, WA
Highest paying state-Washington
Best paying company-Google
Best paying industry-Technology

Differences between strategic marketing consultant and marketing specialist education

There are a few differences between a strategic marketing consultant and a marketing specialist in terms of educational background:

Strategic Marketing ConsultantMarketing Specialist
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Strategic marketing consultant vs marketing specialist demographics

Here are the differences between strategic marketing consultants' and marketing specialists' demographics:

Strategic Marketing ConsultantMarketing Specialist
Average age3937
Gender ratioMale, 50.7% Female, 49.3%Male, 35.5% Female, 64.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between strategic marketing consultant and marketing specialist duties and responsibilities

Strategic marketing consultant example responsibilities.

  • Develop and manage ROI tracking for establish marketing campaigns.
  • Manage food production, storage and delivery transportation logistics to satellite locations and hundreds of local catering customers.
  • Create and implement customized CRM software for the use of the sales department.
  • Leverage CRM contacts and industry association memberships to coordinate marketing/sales client development activities.
  • Brand equity and valuation recommendation result in proven marketing ROI quarterly reporting and process.
  • Design and update comprehensive database management system, advance PowerPoint presentations research future sales opportunities for $80MM printing company.
  • Show more

Marketing specialist example responsibilities.

  • Manage company twitter feed, posting new requisitions and articles of interest.
  • Generate leads, create property postings, social media (Instagram, Facebook, etc . )
  • Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
  • Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
  • Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
  • Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
  • Show more

Strategic marketing consultant vs marketing specialist skills

Common strategic marketing consultant skills
  • CRM, 10%
  • ROI, 8%
  • Digital Marketing, 8%
  • Competitive Landscape, 8%
  • Business Strategy, 8%
  • Market Research, 5%
Common marketing specialist skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 6%
  • Project Management, 5%
  • Email Marketing, 4%
  • PowerPoint, 4%
  • Customer Service, 4%

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