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The differences between strategic planning directors and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a strategic planning director and a marketing strategist. Additionally, a strategic planning director has an average salary of $142,172, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a strategic planning director include project management, business development and financial models. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Strategic Planning Director | Marketing Strategist | |
| Yearly salary | $142,172 | $80,033 |
| Hourly rate | $68.35 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 59,153 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A strategic planning director is responsible for overseeing the organization's operations and processes to identify strategic initiatives that would drive the company to its long-term growth and development. Strategic planning directors identify business opportunities that would generate more revenue resources and profits by conducting data and statistical analysis with the current industry trends. They also monitor sales and marketing activities to ensure the efficient delivery of promotional campaigns on various market platforms. A strategic planning director must have excellent communication skills, especially in negotiating contracts with clients and maintaining a long-lasting business relationship.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Strategic planning directors and marketing strategists have different pay scales, as shown below.
| Strategic Planning Director | Marketing Strategist | |
| Average salary | $142,172 | $80,033 |
| Salary range | Between $94,000 And $214,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | Oregon | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a strategic planning director and a marketing strategist in terms of educational background:
| Strategic Planning Director | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between strategic planning directors' and marketing strategists' demographics:
| Strategic Planning Director | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 71.1% Female, 28.9% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |