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Technical marketing consultant vs digital marketing consultant

The differences between technical marketing consultants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing consultant and a digital marketing consultant. Additionally, a technical marketing consultant has an average salary of $92,161, which is higher than the $71,064 average annual salary of a digital marketing consultant.

The top three skills for a technical marketing consultant include digital marketing, CRM and cloud. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.

Technical marketing consultant vs digital marketing consultant overview

Technical Marketing ConsultantDigital Marketing Consultant
Yearly salary$92,161$71,064
Hourly rate$44.31$34.17
Growth rate19%19%
Number of jobs153,58899,520
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 76%
Average age3737
Years of experience66

Technical marketing consultant vs digital marketing consultant salary

Technical marketing consultants and digital marketing consultants have different pay scales, as shown below.

Technical Marketing ConsultantDigital Marketing Consultant
Average salary$92,161$71,064
Salary rangeBetween $59,000 And $143,000Between $49,000 And $101,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-Booz Allen Hamilton
Best paying industry-Manufacturing

Differences between technical marketing consultant and digital marketing consultant education

There are a few differences between a technical marketing consultant and a digital marketing consultant in terms of educational background:

Technical Marketing ConsultantDigital Marketing Consultant
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 76%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Technical marketing consultant vs digital marketing consultant demographics

Here are the differences between technical marketing consultants' and digital marketing consultants' demographics:

Technical Marketing ConsultantDigital Marketing Consultant
Average age3737
Gender ratioMale, 74.2% Female, 25.8%Male, 58.0% Female, 42.0%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between technical marketing consultant and digital marketing consultant duties and responsibilities

Technical marketing consultant example responsibilities.

  • Manage SEO and track metrics.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Implement SEO techniques enhancing search engine rankings and increase traffic.
  • Deliver postscript files, html files, and PDF for posting to the web.
  • Devise, execute and analyze CRM initiatives / direct marketing campaigns.
  • Create winning technical offers in response to RFP and RFI for global customer base.
  • Show more

Digital marketing consultant example responsibilities.

  • Manage the flow of data from website channels into the CRM to ensure accuracy and effectiveness.
  • Manage a $250K media budget to produce over 210K app installs using PPC, CPE, and CPM advertising.
  • Process and manage contact information in CRM software applications.
  • Develop and optimize results-driven social marketing and branding initiatives while managing budget and tracking ROI.
  • Recommend enhancements to the content management system to improve the UI for content contributors and UX for site visitors.
  • Serve as the liaison and project manager of website, content development, SEO, PPC, and ROI measurement.
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Technical marketing consultant vs digital marketing consultant skills

Common technical marketing consultant skills
  • Digital Marketing, 45%
  • CRM, 8%
  • Cloud, 7%
  • SEO, 4%
  • B Testing, 3%
  • Product Development, 3%
Common digital marketing consultant skills
  • Digital Marketing, 31%
  • Social Media Marketing, 4%
  • CRM, 4%
  • Email Marketing, 3%
  • Customer Service, 3%
  • Web Design, 3%

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