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Technical marketing consultant vs digital marketing specialist

The differences between technical marketing consultants and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing consultant and a digital marketing specialist. Additionally, a technical marketing consultant has an average salary of $92,161, which is higher than the $60,359 average annual salary of a digital marketing specialist.

The top three skills for a technical marketing consultant include digital marketing, CRM and cloud. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.

Technical marketing consultant vs digital marketing specialist overview

Technical Marketing ConsultantDigital Marketing Specialist
Yearly salary$92,161$60,359
Hourly rate$44.31$29.02
Growth rate19%19%
Number of jobs153,58894,029
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 76%
Average age3737
Years of experience66

Technical marketing consultant vs digital marketing specialist salary

Technical marketing consultants and digital marketing specialists have different pay scales, as shown below.

Technical Marketing ConsultantDigital Marketing Specialist
Average salary$92,161$60,359
Salary rangeBetween $59,000 And $143,000Between $44,000 And $81,000
Highest paying City-San Francisco, CA
Highest paying state-California
Best paying company-Meta
Best paying industry-Finance

Differences between technical marketing consultant and digital marketing specialist education

There are a few differences between a technical marketing consultant and a digital marketing specialist in terms of educational background:

Technical Marketing ConsultantDigital Marketing Specialist
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 76%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Technical marketing consultant vs digital marketing specialist demographics

Here are the differences between technical marketing consultants' and digital marketing specialists' demographics:

Technical Marketing ConsultantDigital Marketing Specialist
Average age3737
Gender ratioMale, 74.2% Female, 25.8%Male, 51.1% Female, 48.9%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between technical marketing consultant and digital marketing specialist duties and responsibilities

Technical marketing consultant example responsibilities.

  • Manage SEO and track metrics.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Implement SEO techniques enhancing search engine rankings and increase traffic.
  • Deliver postscript files, html files, and PDF for posting to the web.
  • Devise, execute and analyze CRM initiatives / direct marketing campaigns.
  • Create winning technical offers in response to RFP and RFI for global customer base.
  • Show more

Digital marketing specialist example responsibilities.

  • Manage and distribution integrate product promotion campaigns (B2B and B2C).
  • Set up and manage campaigns on Facebook and LinkedIn including tracking and conversions.
  • Manage photography department in office and on location in numerous national ad campaign shoots.
  • Manage Facebook ads, AdWords and LinkedIn ads while ensuring marketing message consistent with the company goals and objectives.
  • Maintain all social media platforms, create and curate blog content, and manage the website using ExpressionEngine CMS.
  • Utilize Godaddy software and systems and any require portal tools to achieve campaign goals, objectives and KPI's.
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Technical marketing consultant vs digital marketing specialist skills

Common technical marketing consultant skills
  • Digital Marketing, 45%
  • CRM, 8%
  • Cloud, 7%
  • SEO, 4%
  • B Testing, 3%
  • Product Development, 3%
Common digital marketing specialist skills
  • Digital Marketing, 23%
  • Marketing Campaigns, 6%
  • Email Marketing, 5%
  • Google Analytics, 4%
  • B Testing, 4%
  • Lead Generation, 3%

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