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Technical marketing consultant vs senior marketing analyst

The differences between technical marketing consultants and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing consultant and a senior marketing analyst. Additionally, a technical marketing consultant has an average salary of $92,161, which is higher than the $83,321 average annual salary of a senior marketing analyst.

The top three skills for a technical marketing consultant include digital marketing, CRM and cloud. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Technical marketing consultant vs senior marketing analyst overview

Technical Marketing ConsultantSenior Marketing Analyst
Yearly salary$92,161$83,321
Hourly rate$44.31$40.06
Growth rate19%19%
Number of jobs153,588110,012
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Average age3737
Years of experience66

Technical marketing consultant vs senior marketing analyst salary

Technical marketing consultants and senior marketing analysts have different pay scales, as shown below.

Technical Marketing ConsultantSenior Marketing Analyst
Average salary$92,161$83,321
Salary rangeBetween $59,000 And $143,000Between $63,000 And $109,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Credit Karma
Best paying industry-Finance

Differences between technical marketing consultant and senior marketing analyst education

There are a few differences between a technical marketing consultant and a senior marketing analyst in terms of educational background:

Technical Marketing ConsultantSenior Marketing Analyst
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Technical marketing consultant vs senior marketing analyst demographics

Here are the differences between technical marketing consultants' and senior marketing analysts' demographics:

Technical Marketing ConsultantSenior Marketing Analyst
Average age3737
Gender ratioMale, 74.2% Female, 25.8%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.3% Asian, 14.3% White, 64.6% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between technical marketing consultant and senior marketing analyst duties and responsibilities

Technical marketing consultant example responsibilities.

  • Manage SEO and track metrics.
  • Manage online affiliate marketing tactics utilizing blogs and PPC campaigns
  • Implement SEO techniques enhancing search engine rankings and increase traffic.
  • Deliver postscript files, html files, and PDF for posting to the web.
  • Devise, execute and analyze CRM initiatives / direct marketing campaigns.
  • Create winning technical offers in response to RFP and RFI for global customer base.
  • Show more

Senior marketing analyst example responsibilities.

  • Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Discover a need for new SEO optimize support pages.
  • Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
  • Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
  • Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.
  • Show more

Technical marketing consultant vs senior marketing analyst skills

Common technical marketing consultant skills
  • Digital Marketing, 45%
  • CRM, 8%
  • Cloud, 7%
  • SEO, 4%
  • B Testing, 3%
  • Product Development, 3%
Common senior marketing analyst skills
  • Tableau, 10%
  • Digital Marketing, 9%
  • SQL, 8%
  • Visualization, 8%
  • Data Analysis, 6%
  • PowerPoint, 5%

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