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The differences between technical marketing specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing specialist and a digital marketing specialist. Additionally, a technical marketing specialist has an average salary of $73,528, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Technical Marketing Specialist | Digital Marketing Specialist | |
| Yearly salary | $73,528 | $60,359 |
| Hourly rate | $35.35 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 152,146 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Technical marketing specialists and digital marketing specialists have different pay scales, as shown below.
| Technical Marketing Specialist | Digital Marketing Specialist | |
| Average salary | $73,528 | $60,359 |
| Salary range | Between $52,000 And $102,000 | Between $44,000 And $81,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Apple | Meta |
| Best paying industry | Pharmaceutical | Finance |
There are a few differences between a technical marketing specialist and a digital marketing specialist in terms of educational background:
| Technical Marketing Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between technical marketing specialists' and digital marketing specialists' demographics:
| Technical Marketing Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |