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Technical marketing specialist vs marketing and sales associate

The differences between technical marketing specialists and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing specialist and a marketing and sales associate. Additionally, a technical marketing specialist has an average salary of $73,528, which is higher than the $45,665 average annual salary of a marketing and sales associate.

The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.

Technical marketing specialist vs marketing and sales associate overview

Technical Marketing SpecialistMarketing And Sales Associate
Yearly salary$73,528$45,665
Hourly rate$35.35$21.95
Growth rate19%19%
Number of jobs152,146300,744
Job satisfaction--
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Average age3737
Years of experience66

What does a technical marketing specialist do?

Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.

What does a marketing and sales associate do?

A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.

Technical marketing specialist vs marketing and sales associate salary

Technical marketing specialists and marketing and sales associates have different pay scales, as shown below.

Technical Marketing SpecialistMarketing And Sales Associate
Average salary$73,528$45,665
Salary rangeBetween $52,000 And $102,000Between $30,000 And $69,000
Highest paying CitySan Francisco, CAWashington, DC
Highest paying stateWashingtonWashington
Best paying companyAppleMcKinsey & Company Inc
Best paying industryPharmaceuticalTechnology

Differences between technical marketing specialist and marketing and sales associate education

There are a few differences between a technical marketing specialist and a marketing and sales associate in terms of educational background:

Technical Marketing SpecialistMarketing And Sales Associate
Most common degreeBachelor's Degree, 73%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Technical marketing specialist vs marketing and sales associate demographics

Here are the differences between technical marketing specialists' and marketing and sales associates' demographics:

Technical Marketing SpecialistMarketing And Sales Associate
Average age3737
Gender ratioMale, 60.7% Female, 39.3%Male, 45.6% Female, 54.4%
Race ratioBlack or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between technical marketing specialist and marketing and sales associate duties and responsibilities

Technical marketing specialist example responsibilities.

  • Set up the first CRM system and infrastructure to manage customers and leads ;.
  • Leverage SalesForce to manage company data and provide revenue analysis and forecasts.
  • Initiate the creation of and collaborate with designers in implementation of brand company pages on Facebook and LinkedIn.
  • Gain consensus for technical strategy which include WordPress CMS.
  • Document changes and act as point of contact for CRM consultant firm.
  • Design, produce and traffic marketing materials including brochures, collateral, PowerPoint presentations, sales literature, and promotional items.
  • Show more

Marketing and sales associate example responsibilities.

  • Manage online communication networks (Facebook, website) and build database by ____ consumers.
  • Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
  • Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
  • Develop PowerPoint presentations for VP and consultants.
  • Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
  • Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.
  • Show more

Technical marketing specialist vs marketing and sales associate skills

Common technical marketing specialist skills
  • CRM, 12%
  • Digital Marketing, 11%
  • Project Management, 8%
  • Technical Support, 6%
  • Facebook, 5%
  • WordPress, 4%
Common marketing and sales associate skills
  • Customer Satisfaction, 21%
  • Digital Marketing, 15%
  • Customer Service, 7%
  • Brand Management, 6%
  • ROI, 5%
  • Facebook, 3%

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