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The differences between technical marketing specialists and marketing and sales associates can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing specialist and a marketing and sales associate. Additionally, a technical marketing specialist has an average salary of $73,528, which is higher than the $45,665 average annual salary of a marketing and sales associate.
The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a marketing and sales associate are customer satisfaction, digital marketing, and customer service.
| Technical Marketing Specialist | Marketing And Sales Associate | |
| Yearly salary | $73,528 | $45,665 |
| Hourly rate | $35.35 | $21.95 |
| Growth rate | 19% | 19% |
| Number of jobs | 152,146 | 300,744 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.
A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.
Technical marketing specialists and marketing and sales associates have different pay scales, as shown below.
| Technical Marketing Specialist | Marketing And Sales Associate | |
| Average salary | $73,528 | $45,665 |
| Salary range | Between $52,000 And $102,000 | Between $30,000 And $69,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | McKinsey & Company Inc |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a technical marketing specialist and a marketing and sales associate in terms of educational background:
| Technical Marketing Specialist | Marketing And Sales Associate | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between technical marketing specialists' and marketing and sales associates' demographics:
| Technical Marketing Specialist | Marketing And Sales Associate | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 45.6% Female, 54.4% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |