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The differences between technical marketing specialists and marketing managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a technical marketing specialist, becoming a marketing manager takes usually requires 8-10 years. Additionally, a marketing manager has an average salary of $104,550, which is higher than the $73,528 average annual salary of a technical marketing specialist.
The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a marketing manager are digital marketing, marketing campaigns, and project management.
| Technical Marketing Specialist | Marketing Manager | |
| Yearly salary | $73,528 | $104,550 |
| Hourly rate | $35.35 | $50.26 |
| Growth rate | 19% | 10% |
| Number of jobs | 152,146 | 89,627 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Technical marketing specialists and marketing managers have different pay scales, as shown below.
| Technical Marketing Specialist | Marketing Manager | |
| Average salary | $73,528 | $104,550 |
| Salary range | Between $52,000 And $102,000 | Between $71,000 And $153,000 |
| Highest paying City | San Francisco, CA | Menlo Park, CA |
| Highest paying state | Washington | California |
| Best paying company | Apple | Meta |
| Best paying industry | Pharmaceutical | Technology |
There are a few differences between a technical marketing specialist and a marketing manager in terms of educational background:
| Technical Marketing Specialist | Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between technical marketing specialists' and marketing managers' demographics:
| Technical Marketing Specialist | Marketing Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 44.4% Female, 55.6% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |