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The differences between technical marketing specialists and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a technical marketing specialist and a marketing & sales specialist. Additionally, a technical marketing specialist has an average salary of $73,528, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Technical Marketing Specialist | Marketing & Sales Specialist | |
| Yearly salary | $73,528 | $54,214 |
| Hourly rate | $35.35 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 152,146 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Technical marketing specialists and marketing & sales specialists have different pay scales, as shown below.
| Technical Marketing Specialist | Marketing & Sales Specialist | |
| Average salary | $73,528 | $54,214 |
| Salary range | Between $52,000 And $102,000 | Between $37,000 And $78,000 |
| Highest paying City | San Francisco, CA | Renton, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | McKinsey & Company Inc |
| Best paying industry | Pharmaceutical | Telecommunication |
There are a few differences between a technical marketing specialist and a marketing & sales specialist in terms of educational background:
| Technical Marketing Specialist | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between technical marketing specialists' and marketing & sales specialists' demographics:
| Technical Marketing Specialist | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |