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The differences between technical marketing specialists and media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a technical marketing specialist, becoming a media specialist takes usually requires 2-4 years. Additionally, a technical marketing specialist has an average salary of $73,528, which is higher than the $50,832 average annual salary of a media specialist.
The top three skills for a technical marketing specialist include CRM, digital marketing and project management. The most important skills for a media specialist are digital marketing, video production, and customer service.
| Technical Marketing Specialist | Media Specialist | |
| Yearly salary | $73,528 | $50,832 |
| Hourly rate | $35.35 | $24.44 |
| Growth rate | 19% | 8% |
| Number of jobs | 152,146 | 39,401 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
Technical marketing specialists are marketing professionals who use any method of marketing that focus on the specifications and features of products to make them appealing to customers. These specialists must demonstrate project management skills by assisting brand managers to execute brand campaigns and programs in a timely manner. They must manage and conduct technical evaluations to support the development and introduction of new products. Technical marketing specialists must also participate in several trade shows so that they can help increase their brand awareness campaigns.
Media specialists are individuals who establish and administer content on various social media platforms. The job involves monitoring site metrics, overseeing creative design, and responding to reader comments. Specialists offer advice to administrators and teachers on the use of non-print social media. They work for huge enterprises with multimedia departments, new media departments, and in-house websites. The skills the job requires include trend awareness, social media ads, community management, strong visual aesthetic, and understanding SEO.
Technical marketing specialists and media specialists have different pay scales, as shown below.
| Technical Marketing Specialist | Media Specialist | |
| Average salary | $73,528 | $50,832 |
| Salary range | Between $52,000 And $102,000 | Between $35,000 And $73,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | Washington | New Jersey |
| Best paying company | Apple | BP America Inc |
| Best paying industry | Pharmaceutical | Professional |
There are a few differences between a technical marketing specialist and a media specialist in terms of educational background:
| Technical Marketing Specialist | Media Specialist | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Stanford University |
Here are the differences between technical marketing specialists' and media specialists' demographics:
| Technical Marketing Specialist | Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 60.7% Female, 39.3% | Male, 52.9% Female, 47.1% |
| Race ratio | Black or African American, 4.9% Unknown, 4.9% Hispanic or Latino, 11.6% Asian, 12.9% White, 65.5% American Indian and Alaska Native, 0.1% | Black or African American, 10.3% Unknown, 5.1% Hispanic or Latino, 12.2% Asian, 5.3% White, 66.5% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |